News - PrettyGreen

PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative

Cannes Young Lions winner Jack Davy joins PrettyGreen as Senior Creative, bringing over a decade of experience in culturally driven campaigns

PRETTYGREEN APPOINTED BY UNILEVER DOVE BRANDS

PrettyGreen has been appointed by Unilever’s Dove Division following a competitive pitch to lead influencer marketing, content creation and ecommerce strategy. The partnership will see PrettyGreen manage micro-influencer campaigns and TikTok Shop activity, starting with a major new Dove campaign in 2026.

PrettyGreen Appoints Michael Blount as Integrated Business Director

We welcomed Michael Blount as Integrated Business Director to the team. With a track record spanning brands like LEGO, Samsung and Disney, Blount will lead teams across PR, Social, Influencer and Experiential to create work that connects with people and shows up meaningfully in culture.

PR Account Manager

FINANCE MANAGER

PrettyGreen Celebrates Second Annual B Corp Month

For 17 years our independent global creative agency has built fame and fortune that matter for brands worldwide, proving that responsible business, creativity and commercial impact grow stronger together.

PR Moves At the Speed of Emotion

Fame is changing. And according to Louise Ali, Digital PR Business Director at PrettyGreen, brands that don’t adapt to that shift risk becoming background noise.

DIGITAL PR EXEC

Helping Brits Track Nightly Rest with UK’s First Sleep Forecast

Launching the Sleep Forecast for Bensons for Beds. A digital tool that uses state of the nation research and AI to predict how well you’re likely to sleep before your head hits the pillow.

PrettyGreen Acquires PinPoint Media 

The acquisition of PinPoint Media expands PrettyGreen’s integrated communications offering, adding AI-enabled Paid Social, Paid Search and Content Marketing to its existing capabilities.

Marketing Leaders Raise £200K for Charity

170 CMOs unite for The Massive Marketing Quiz, raising vital funds for young talent and homelessness support.

Bensons for Beds

We've been appointed as the new retained PR agency for Bensons for Beds following a competitive pitch.

Social Media Content Exec

Senior Events Producer

BRINGING AUDIBLE’S ADAPTATION OF PRIDE & PREJUDICE TO LIFE

2025 marks 250 years since the birth of Jane Austen. To celebrate Audible's adaptation of Jane Austen’s Pride and Prejudice, we reimagined Austen’s iconic universe through a fresh, creator-led lens.

Launching PizzaExpress’ new Specials Range

Press Office & Creator Strategy to support the iconic restaurant taste coming to freezers across the country for the first time.

How Mummy Pig Broke the Internet: Behind the Campaign That Captivated a Nation

Missed our PrettyGreen webinar, with Hasbro? Catch up on the viral sensation that had everyone—from Good Morning Britain to TikTok—talking.

Join our LinkedIn Live Webinar: How Mummy Pig’s Pregnancy Broke The Internet

Praised for its boldness, creativity, and cultural relevance — don't miss this opportunity to find out how Mummy Pig Broke the Internet.

Agency of The Year 2025

It’s official, PrettyGreen has been named 'Independent Agency of the Year' at the Independent Agency Awards, 2025.

Cannes You Feel It? Our Top 10 Takeouts

From the Palais, to the Croisette, and yes, sprinting between sessions to catch every spark of creativity. Read our Top 10 Takeouts from Cannes Lions '25.

Happy Birthday YouTube!

As YouTube celebrates its 20th Birthday, Sammy Albon, tells us why it's still one of the best platforms for brand content creation.

PrettyGreen Welcomes Back Anna Golding as Business Director

Anna returns as Business Director, helping to lead the charge as we accelerate growth.

We made the 2025 Best Places to work list

PrettyGreen is named one of The Sunday Times' Best Places to Work 2025, praised for its policies, like employee four-week paid sabbaticals.

Journalists praise Mummy Pig’s Pregnancy campaign as “the greatest marketing coup of the decade”

The PR industry and journalists alike are putting PrettyGreen in the spotlight, for the "iconic" Mummy Pig pregnancy campaign - said to have more coverage than a Royal birth.

Sereena Abbassi Joins PrettyGreen as Director of People Experience & Social Impact

At PrettyGreen, we believe culture isn’t a department—it’s the foundation. That’s why we’re thrilled to welcome Sereena Abbassi into a permanent leadership role as our Director of People Experience & Social Impact.

What We Took From Influencer 360

Sammy Albon, Influencer Strategy Lead, spills the tea on PR Week’s Influencer360 2025

Ringing In Another Win

We’ve been named as the official earned media agency for CASETiFY UK, supporting the globally loved tech accessories brand expand its presence across the UK.

PrettyGreen & B Corp

We chose B Corp not because it was trendy, but because it’s tough. This isn’t a badge you buy. It’s an operational shift that forces you to prove, line by line, how your business works for people and planet, not just profit.

Our Key Takeaways: MAD//UPNorth 2025

We joined colleagues in our Manchester office for the brand-new Mad//UpNorth, hearing from two days of stellar speakers.

Mummy Pig’s Pregnancy Reveal Breaks the Internet

This week, we made headlines worldwide for Hasbro’s Peppa Pig franchise, after Mummy Pig’s pregnancy announcement became a viral sensation

PrettyGreen School X The Creative Nudge

To round off our month of 360 wellbeing class was in session at the PrettyGreen School where we were joined by Kev Chesters and Mick Mahoney, award-winning Cannes strategist & creative respectively, and co-authors of the chart-topping book The Creative Nudge.

Reactive Marketing in 2025: The Future of Creativity

This year isn't just about being seen. Or even who can shout the loudest – it's about being authentic and adding value to the conversation…

Not So Blue Monday

Our January people initiatives have come from a place of learning & loving, but don’t just take our word for it, we made the (Sky) news...

“Mighty Oaks From Little Acorns Grow”

Christmas at PrettyGreen is a time for relaxation and reflection, for the latter of these, we like to look outwards for inspiration before looking inwards. This year it’s the above 14th-century English proverb originating from Chaucer.

Hold The Phone, We’re Lebara’s First-Ever Consumer PR Agency

We’ve been named as the new consumer PR agency for Lebara Mobile following a three-way competitive pitch.

Marketing Budget On The Chopping Block?

Want to know how to deliver a cost-effective way to deliver culturally relevant campaigns while outperforming traditional advertising?

Bupa’s 2024 Healthcare Symposium

How do you speedily secure a surprise keynote speaker for a flagship event attended by key organisations in the healthcare industry that’s guaranteed to spark excitement in the room?

Marketing to Parents with The Play Book: Family Festive Edition

Our new Play Book, is an insights-driven, deep dive into how marketers can capitalise on the significant influence children have over brand discovery and purchasing intent.

4 PR campaigns, 4 Award Shows, 10 Trophies…

Our innovative campaigns won big at award ceremonies this September, with standout campaigns for Nerf and Play-Doh...

PrettyGreen Achieves B Corp Accreditation

We've officially achieved B-Corp accreditation, a significant milestone in our ongoing commitment to social and environmental excellence.

PrettyGreen Appoints Global Comms Director

We're thrilled to appoint Hannah Macleod as our new Global Comms Director as we continue to grow as a global PR agency.

PrettyGreen Appoints Non-Exec Director

We've appointed Sereena Abbassi as non-executive director to formalise its investment in inclusivity and allyship.

Inclusive Marketing, How Not to Do It

In this episode of "What They Said" we sit down with the incredible Lucy Edwards, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility.

Why Brands Are Turning to Sports Endorsements for Influence

As the Olympics begin in Paris our influencer team explore how sports people and brands are teaming up to win gold.

The Famous Grouse Appoints First Global PR Agency

We've been named as the Global PR and Partnerships agency for The Famous Grouse where we'll lead on developing creative global partnerships with a culture-first approach.

PrettyGreen Named as Castore’s Retained PR Agency

We've been named as the new retained PR agency for Castore to deliver a press office function and influencer marketing strategy.

The Truth of the Content House

What went wrong at The Wave House? Get our exclusive insights with its ex-producer as we find out the truth about content houses.

Hold Onto Your Lederhosen!

We’ve successfully delivered an agile influencer campaign across the UK and London to drive excitement and awareness for Albert's Schloss.

Win or Lose, We’re Hitting Snooze

Come Monday morning, win or lose, wild celebrations or shedding tears we're having a lie-in... Our staff benefits get a Euro 2024 update...

Andy Murray Castore

With Andy Murray taking his final bow at Wimbledon this year, a national campaign by Castore is underway to keep him present in SW19 forever...

Magnificent & Murky: The Newbie View from Cannes

Inspiring, impressive, intense and fun, but not always positive for everyone. Read our review of Cannes Lions.

How To Get Consumer Tails Wagging

Learn how Tails.com was established through earned media and influencers via a grassroots approach in the absence of a budget.

Launching 1984 by Audible

Earlier this year we were tasked to create an influencer marketing campaign to launch 1984 on Audible and break through the BookTok noise...

Beating the Offside Trap with PizzaExpress

Ahead of Euro2024, we've helped PizzaExpress rescue casual football fans and general observers by giving away free Ch-EAT Sheets...

Getting tails wagging at GoodWoof

Our event team's busy summer schedule has started with SharkNinja at GoodWoof. What better way to kick start summer than with 16,000 dogs!

True Crime & BookTok: Why Niche Influencer Audiences Matter

Witness the rise of the niche influencer. Join us for our latest podcast episode as we explore new influencer trends in niche content...

Launching Bupa Picture of Health

We launched Bupa's 'Picture of Health' with legendary photographer Annie Leibovitz, a global campaign celebrating diverse health stories...

The Play Book: Sports Edition

With extensive client experience across the sports and wellness category and 2024 making way for a Summer of Sport, in this deep dive we’re taking a closer look at consumer trends that are set to shape the active landscape.

How Furby Hijacked Christmas

In episode 4 of our influencer marketing podcast we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro. We chat to her about how the brand now approaches influencer marketing in 2024.

Game On: Mastering Sports Marketing in the Summer of Sport

Inspired by the 2024 PR360 event, learn how to elevate your brand and capitalise on the Summer of Sport.

Influencer Partnerships: Navigating Authenticity

We sit down with Carla Freeman, comedian and actress to discuss what brands get wrong, how she views authentic influencer partnerships and how the world of influencers can be a shallow and lonely place.

Conquering the Coffee Industry with the CMO of Grind

Join us for episode 2 of our influencer marketing podcast with Grind's CMO. We chat about their unique marketing strategy, blending brand moments with cultural icons and the evolving landscape of influencer collabs.

PizzaExpress April Fools

Behold… the world’s first pizzeria on rails! We helped PizzaExpress transform a train carriage into the world’s first moving pizzeria...

They Said WHAT? New Influencer Marketing Podcast Series Launched

We've launched What They Said, a brand-new influencer marketing podcast series, with weekly episodes unveiling the untold secrets at the heart of the creator economy.

Leap Day Learning

What better way to use 2024's 'bonus day' than immersing ourselves in The PrettyGreen School, driving industry insight, inspiration and education.

PizzaExpress Announcement

We've been named as the retained PR agency for PizzaExpress. We're set to deliver brand fame campaigns and always-on storytelling throughout 2024 and beyond.

The Inescapable Rise of AI

PrettyGreen Events Creative Director Kevin Windsor muses on the inescapable rise of AI, OOH advertising and its place in our industry.

The Play Book

Discover the insights and predictions that are shaping the way we unwind, that could help inform your brand marketing strategy in 2024.

15 for 15: Our birthday countdown

In the lead up to our 15th birthday we counted down some of the most memorable accounts that we have had the pleasure to work with since our launch...

PrettyGreen Launches Sir Quentin Blake’s Newest Exhibition

We've been named as the PR agency to launch Sir Quentin Blake’s newest exhibition ‘NOW’.

Experiential Marketing: Why Brands Aren’t Realising Its Full Potential

Experiential marketing is one of the fastest-growing marketing channels, with spending expected to reach $4.6 billion by 2026. In 2024, brands will increasingly use experiential marketing to engage with consumers on a deeper level.

Massive Marketing Festive Fundraiser

We’re so proud to be part of the first Massive Marketing Festive Fundraising event with The Marketing Society and Fortune Hill which saw funds raised for the Motor Neurone Disease Association.

PrettyGreen picked for Albert’s Schloss’ London launch

We've been named as the official integrated PR agency to launch Mission Mars’ Albert’s Schloss’ London venue!

Christmas Made Easy with Ninja

There's no easier way to prepare for Christmas than with Ninja appliances, we partnered with them to raise awareness of their hero products...

Behind the scenes: Christmas Mailer 2023

Next up in our Behind The Scenes series, we take a look at the production of our 2023 Christmas Mailer courtesy of SKOOT.

Channel swims and coverage wins

We were briefed to demonstrate Optimum Nutrition’s role in facilitating more powerful performances. Up stepped Alice Tai MBE...

Behind the Scenes: Disney100

We worked with Disney to recreate famous scenes from its 100-year history, as it opened its vaults for the first time to reveal a list of 30 locations that inspired its iconic movies and parks. So, we’re now opening our (slightly smaller) vaults to give you a behind-the-scenes look.