We’ve been named as the new retained PR agency for PizzaExpress following a four-way competitive pitch at the end of 2023.  

Throughout the partnership, we’ll deliver brand fame campaigns alongside always-on storytelling throughout 2024 and beyond. 

Talking about the partnership, Sarah Henderson, PrettyGreen Managing Director, said: “We couldn’t be happier to partner with the team at PizzaExpress (and not just because my kids and I are regulars). The brand has such iconic DNA and we can’t wait to bring this to life in the world of PR. We had an instant chemistry with the client team and know we’ll do great stuff together.” 

Jo Vaughton, Marketing Director at PizzaExpress commented: “We were looking for a partner to help us build smart, culturally relevant, creative moments that celebrate our rich brand and the unwavering love the nation has for our iconic pizzas. Having already delivered our first campaign together for National Pizza Day, we are confident that the team have the magic formula for us and are excited about what’s in the pipeline for 2024.”  

The team has already delivered a campaign for National Pizza Day, which paid homage to the iconic PizzaExpress uniform and asked people to ‘earn their stripes’ by turning up to a restaurant wearing a striped top in return for a free pizza. The campaign resulted in PizzaExpress being the most talked-about pizza brand in earned and social media in the UK on that day.