A new recommendation intelligence platform that provides visibility into whether brands are appearing in AI recommendation journeys, including ChatGPT, Claude, Gemini and Perplexity, diagnoses where brands are succeeding or falling short and a provides a holistic playbook to implement across owned, earned and paid marketing channels to improve a brand’s AI performance.
PrettyGreen has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy.
PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.
With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay culturally relevant and emotionally meaningful.
'Single Ladies Flash Mob'
Viral before viral was a thing
'X-Fighter Tower Bridge Jump'
From London to the world with an iconic stunt and headlines
'Black Card'
Fanning Peri Peri flames and fuelling the myth with the world’s first influencer programme
'Spots V Stripes'
Two teams, 2,000 games, 1 million participants - the nation picked a side and made Cadbury the most talked about Olympic sponsor
'Stratos'
From the edge of space to the front page of every newspaper
'Rickshaw Challenge'
Powering the pedals of a nationwide PR machine to help raise millions
'Oxford Street Roof Garden'
Celebrating 150 years by building a rooftop legacy that reached new heights
Canary Wharf Stunt
Powering Andy Murray to the next level ahead of Wimbledon
'Louder Lounge'
From popcorn to pop stars: serving up VIP treatment at V Festival
'Home of Gains'
Smashing PBs and raising the bar to relaunch the UK's No.1 protein brand
'Alien River of pain'
Out-of-this-world experience that created interstellar fame
The Slow Mo Guys partnership -
Slowing it down to blow gamers away and launch a cult classic with a bang
5G Catwalk
Dominating the 5G conversation with a world-first mixed reality runway
'My Hair Won't Be Silenced'
When beauty became activism - amplifying black voices to end hair discrimination
'Hidden Black Stories'
Turning unheard heritage into headline news with the power of AR
'Disney 100 - The Landmarks'
Showing the world the magical real-life landmarks that inspired a century of iconic storytelling
'Picture of Health'
Driving global brand reappraisal through a new definition of health
'Mummy Pig's Pregnancy'
Breaking the internet with an iconic announcement from Mummy Pig
Our team has worked with PrettyGreen on a number of podcast creator activations over the past years, and they have consistently delivered with creativity, strategic vision, and flawless execution. They are a trusted partner who continually finds ways to surprise and delight, while bringing ideas to life at a high standard.
The team really grasped the importance of the project and delivered work that felt perfectly on-brand throughout. Collaborative, organised, solution-oriented, and flexible even when handling last-minute changes. They gave us total confidence that the project was in safe hands.
PrettyGreen have delivered exceptional coverage for Bensons, blending high volume with top-tier quality in our key target media. Our very first campaign together even secured our first radio broadcast coverage in three years. They’ve been instrumental in driving the first steps on our brand reappraisal journey.
PrettyGreen are experts in their field, creative thinkers, strategic and always give 100%. When I get asked for a recommendation I always point them in PrettyGreen’s direction.
PrettyGreen have always felt like an extension of our in-house PR team, we trust them implicitly and they deliver excellent work, they are lovely people which makes working together really fun.
Together PrettyGreen and Bupa have created a remarkable project.
This event has spanned 15 months and it has been quite the beast. You’ve adapted every time we changed direction and I am so grateful for your agility and partnership, your whole team worked as a true extension of the Bupa Events team.
We absolutely loved the way you challenged the status quo of what’s been done before
More purchase decisions now start inside ChatGPT, Gemini and Perplexity. The brands AI recommends are increasingly the brands customers choose. Everyone else risks being invisible before the buying journey has even begun.
Ai Fame Tracker™ is PrettyGreen's proprietary AI Recommendation Intelligence platform, built by a PR-led agency that understands how brands become famous.
We show you whether AI recommends your brand, which competitors are winning instead, and what to do about it.
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