Purpose
Impact report
See our FY 22/23 Impact Report here
Agency Purpose Award Winner 2024
The award that probably means the most to us.
“A best-in-class case study for others to look at and understand what ‘good’ looks like in terms of purpose.”
Matt Bourn, Director Of Communications, Advertising Association.
![Agency Purpose Awards Winner](https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-2.png?t=1721382364&ratio=1.7789072426938 1400w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-2-1250x703.png?t=1721382364&ratio=1.778093883357 1250w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-2-625x351.png?t=1721382368&ratio=1.7806267806268 625w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-2-350x197.png?t=1721382355&ratio=1.7766497461929 350w)
The PrettyGreen Impact
We’ve been on our journey to net-zero since 2020. We track our scope 1,2 and 3 emissions using Compare Your Footprint and TRACE. Our reporting adheres to the GHG protocol and we counter our emissions with SkootEco & Eden Reforestation.
![SKOOT's planting site, Tudor Creek, Mombasa, Kenya00006-min-min](https://itsprettygreen.com/wp-content/uploads/2024/02/SKOOTs-planting-site-Tudor-Creek-Mombasa-Kenya00006-min-min.jpg?t=1721382131&ratio=1.5 1701w, https://itsprettygreen.com/wp-content/uploads/2024/02/SKOOTs-planting-site-Tudor-Creek-Mombasa-Kenya00006-min-min-1250x833.jpg?t=1721382116&ratio=1.500600240096 1250w, https://itsprettygreen.com/wp-content/uploads/2024/02/SKOOTs-planting-site-Tudor-Creek-Mombasa-Kenya00006-min-min-625x417.jpg?t=1721382126&ratio=1.4988009592326 625w, https://itsprettygreen.com/wp-content/uploads/2024/02/SKOOTs-planting-site-Tudor-Creek-Mombasa-Kenya00006-min-min-350x233.jpg?t=1721382103&ratio=1.5021459227468 350w)
Our 'A is for all' framework
We work with our DE&I board to create a benchmark for inclusivity, that every creative response is measured against. Delivering an impact that isn’t just game-changing, but world-changing too.
![Untitled design (15)](https://itsprettygreen.com/wp-content/uploads/2023/05/Untitled-design-15.png?t=1721382025&ratio=1.7789072426938 1400w, https://itsprettygreen.com/wp-content/uploads/2023/05/Untitled-design-15-1250x703.png?t=1721382017&ratio=1.778093883357 1250w, https://itsprettygreen.com/wp-content/uploads/2023/05/Untitled-design-15-625x351.png?t=1721382018&ratio=1.7806267806268 625w, https://itsprettygreen.com/wp-content/uploads/2023/05/Untitled-design-15-350x197.png?t=1721382033&ratio=1.7766497461929 350w)
A people first approach
We’ve created a positive, fulfilling, and inclusive workplace as an equal opportunities’ employer, with gender and ethnicity pay-gap transparency and life-enhancing benefits that made us one of Campaign’s and PR Week’s Best Places to Work 2024.
Proud to be named The Independent Agency’s 2024 Purpose Award Winner.
![PHOTO-2024-07-05-12-12-26](https://itsprettygreen.com/wp-content/uploads/2024/07/PHOTO-2024-07-05-12-12-26.jpg?t=1721382362&ratio=1.5209125475285 800w, https://itsprettygreen.com/wp-content/uploads/2024/07/PHOTO-2024-07-05-12-12-26.jpg?t=1721382362&ratio=1.5209125475285 800w, https://itsprettygreen.com/wp-content/uploads/2024/07/PHOTO-2024-07-05-12-12-26-625x411.jpg?t=1721382371&ratio=1.5206812652068 625w, https://itsprettygreen.com/wp-content/uploads/2024/07/PHOTO-2024-07-05-12-12-26-350x230.jpg?t=1721382347&ratio=1.5217391304348 350w)
Support That breaks barriers
We are proud to be a founding partner of Brixton Finishing School and an active supporter of People Like Us, a not-for-profit organisation who celebrate talented media, marketing, and communications professionals from Black, Asian, Mixed Race and minoritised ethnic backgrounds.
![e7171826-1046-44a7-8f17-585769c103bd](https://itsprettygreen.com/wp-content/uploads/2024/02/e7171826-1046-44a7-8f17-585769c103bd.jpg?t=1721382109&ratio=2.5974025974026 800w, https://itsprettygreen.com/wp-content/uploads/2024/02/e7171826-1046-44a7-8f17-585769c103bd-730x308.jpg?t=1721382119&ratio=2.3701298701299 730w, https://itsprettygreen.com/wp-content/uploads/2024/02/e7171826-1046-44a7-8f17-585769c103bd-487x308.jpg?t=1721382134&ratio=1.5811688311688 487w, https://itsprettygreen.com/wp-content/uploads/2024/02/e7171826-1046-44a7-8f17-585769c103bd-365x250.jpg?t=1721382136&ratio=1.46 365w)
Community Counts
With yearly charity donations, regular volunteer days and our powerful pro-bono work for suicide prevention charity, R;pple, we give our time and money to make a difference on every level.
![R;pple2](https://itsprettygreen.com/wp-content/uploads/2022/08/Rpple2.png?t=1721381459&ratio=1.6217331499312 2358w, https://itsprettygreen.com/wp-content/uploads/2022/08/Rpple2-1250x771.png?t=1721381454&ratio=1.621271076524 1250w, https://itsprettygreen.com/wp-content/uploads/2022/08/Rpple2-625x385.png?t=1721381454&ratio=1.6233766233766 625w, https://itsprettygreen.com/wp-content/uploads/2022/08/Rpple2-350x216.png?t=1721381457&ratio=1.6203703703704 350w)
![Agency Purpose Awards Winner](https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-3.png?t=1721382349&ratio=1.7789072426938 1400w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-3-1250x703.png?t=1721382370&ratio=1.778093883357 1250w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-3-625x351.png?t=1721382352&ratio=1.7806267806268 625w, https://itsprettygreen.com/wp-content/uploads/2024/07/Purpose-page-purpose-awad-3-350x197.png?t=1721382350&ratio=1.7766497461929 350w)
Independent Agency Awards Agency Purpose Winner 2024
![Campaign BPTW 24](https://itsprettygreen.com/wp-content/uploads/2024/05/Campaign-BPTW-24.jpg?t=1721382399&ratio=1.7777777777778 800w, https://itsprettygreen.com/wp-content/uploads/2024/05/Campaign-BPTW-24.jpg?t=1721382399&ratio=1.7777777777778 800w, https://itsprettygreen.com/wp-content/uploads/2024/05/Campaign-BPTW-24-625x352.jpg?t=1721382384&ratio=1.7755681818182 625w, https://itsprettygreen.com/wp-content/uploads/2024/05/Campaign-BPTW-24-350x197.jpg?t=1721382375&ratio=1.7766497461929 350w)
Best Performing Consumer PR Agency To Work For In The UK
![Campaign Agency of the Year winner image](https://itsprettygreen.com/wp-content/uploads/2023/05/AOY_lanscape_pos1280-new.jpg?t=1721382020&ratio=1.7726638772664 1271w, https://itsprettygreen.com/wp-content/uploads/2023/05/AOY_lanscape_pos1280-new-1250x705.jpg?t=1721382036&ratio=1.7730496453901 1250w, https://itsprettygreen.com/wp-content/uploads/2023/05/AOY_lanscape_pos1280-new-625x353.jpg?t=1721382034&ratio=1.7705382436261 625w, https://itsprettygreen.com/wp-content/uploads/2023/05/AOY_lanscape_pos1280-new-350x197.jpg?t=1721382024&ratio=1.7766497461929 350w)
Independent Agency of the Year (Bronze) & PR Agency of the Year (Silver)
![PLU logo](https://itsprettygreen.com/wp-content/uploads/2023/12/PLU-logo.png?t=1721382052&ratio=1.7789072426938 1400w, https://itsprettygreen.com/wp-content/uploads/2023/12/PLU-logo-1250x703.png?t=1721382085&ratio=1.778093883357 1250w, https://itsprettygreen.com/wp-content/uploads/2023/12/PLU-logo-625x351.png?t=1721382066&ratio=1.7806267806268 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/PLU-logo-350x197.png?t=1721382071&ratio=1.7766497461929 350w)
Proud supporter of People Like Us
![BFS logo](https://itsprettygreen.com/wp-content/uploads/2023/12/BFS-logo.png?t=1721382052&ratio=1.7789072426938 1400w, https://itsprettygreen.com/wp-content/uploads/2023/12/BFS-logo-1250x703.png?t=1721382047&ratio=1.778093883357 1250w, https://itsprettygreen.com/wp-content/uploads/2023/12/BFS-logo-625x351.png?t=1721382040&ratio=1.7806267806268 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/BFS-logo-350x197.png?t=1721382082&ratio=1.7766497461929 350w)
Founding partner of the Brixton Finishing School
Words we live by
Values that not only impact upon the way we work, but also the way we interact with one another and the way we carry ourselves as smart and curious individuals.
![PG_Trusted_To_Deliver_Icon_3_250px_AW](https://itsprettygreen.com/wp-content/uploads/2023/07/PG_Trusted_To_Deliver_Icon_3_250px_AW.png?t=1721382002&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/07/PG_Trusted_To_Deliver_Icon_3_250px_AW.png?t=1721382002&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/07/PG_Trusted_To_Deliver_Icon_3_250px_AW.png?t=1721382002&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/07/PG_Trusted_To_Deliver_Icon_3_250px_AW.png?t=1721382002&ratio=1 250w)
![PG_Life_Is_Short_Icon_3_250px_AW](https://itsprettygreen.com/wp-content/uploads/2023/02/PG_Life_Is_Short_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_Life_Is_Short_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_Life_Is_Short_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_Life_Is_Short_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w)
![PG_More_Roar_Icon_3_250px_AW](https://itsprettygreen.com/wp-content/uploads/2023/02/PG_More_Roar_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_More_Roar_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_More_Roar_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_More_Roar_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w)
![PG_We_Are_Allies_Icon_3_250px_AW](https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Are_Allies_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Are_Allies_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Are_Allies_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Are_Allies_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w)
![PG_We_Own_Our_Value_Icon_3_250px_AW](https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Own_Our_Value_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Own_Our_Value_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Own_Our_Value_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w, https://itsprettygreen.com/wp-content/uploads/2023/02/PG_We_Own_Our_Value_Icon_3_250px_AW.png?t=1721381696&ratio=1 250w)