What they said
The Influencer Marketing Podcast

With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.

With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.

We chat with Anni Mueller, Digital & Social Media Manager at innocent, about why honesty, two-way conversation and "being more human" is integral to Influencer and digital strategies.

Live from Cannes, Laura Donadio, Global Head of Influencer & Partnerships at Wild chats with Sammy Albon, on building a revenue-first influencer strategy.

Lucy Edwards, blind broadcaster and disability activist returns to "What They Said" joined by Nora Zukauskaite, Marketing Director for TikTok Shop, to discuss the launch of Lucy's new inclusive beauty brand Etia in 2026.

We chat with Millie Allen, Head of Marketing at Ocean Bottle about the challenges and opportunities of being a purpose-led brand in a world of content creators.

We chat with Alex Payne, Founder & CEO of the Influence Room, about the matchmaking magic behind connecting brands with creators who genuinely love them. Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.

We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.

The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India Rawlin, Head of Brand at TrueStart Coffee, to discuss how their accreditation as a B Corp reflects and shapes their communications.

In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards - Journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all.

Vicky McGee, ex-producer of The Wave House, takes us behind the scenes of one of the UK’s most talked-about content houses. She shares the highs and lows of her experience, from producing viral videos with millions of views to navigating burnout in a high-pressure environment.

Kezia Price and Sophie Van der Veken from Tails.com share how they’ve transformed their brand through strategic influencer marketing as part of integrated campaigns. From earning the trust of creators to being recognised as one of the top influencer-friendly brands at the BCreator Awards, Tails.com has redefined what it means to create authentic partnerships.

Beth Heard, Head of Talent at Sixteenth, shares how creators can stay ahead in a rapidly changing influencer landscape. From building meaningful long-term strategies to harnessing content as a part of niche influencer strategy.

Julia Swan, EMEA Regional Communications Manager at Hasbro, shares how the global toy giant is revolutionising its influencer marketing strategy. From creating viral moments like the Furby Christmas tree – “Furbtrees” – with PrettyGreen to building trust through strategic partnerships.

This week we welcome Carla Freeman – comedian, actor, and creator – who talks about the ups and downs of the influencer industry. From navigating burnout to understanding audience connection, Carla shares her unique perspective as both a mum and a creator.

Ted Robinson, CMO at Grind, shares how the brand has evolved from a single café in Shoreditch to a household name in the coffee industry. From viral campaigns like their Jacob Elordi-inspired tube ads to leveraging influencers for authentic, platform-native content, Ted provides a behind-the-scenes look at Grind’s marketing strategy.

In the first episode of the What They SaidInfluncer Marketing podcast Jessica Joseph, founder of Season 25, discusses how the creator economy can become a more inclusive space. Jess shares her journey from talent manager to agency founder and her mission to elevate underrepresented voices in influencer marketing.