Pairing Brands and Passionate Fans with Alex Payne: Founder & CEO, The Influence Room

“ It's a cross between Tinder and LinkedIn – because it is about matchmaking the brands with the people that love them”

The What They Said podcast is back with another banger 🎧🔥

This week, Sammy Albon sits down with Alex Payne – Founder of The Influence Room, ex-international rugby star, and all-round storytelling pro – to chat about the matchmaking magic behind connecting brands with creators who genuinely love them.

Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.

Expect an insight-stuffed convo where we unpack:

💥 Why authentic connections beat scripted spend every time.
📱 How brands can speak to fans and creators in a way that actually lands.
🛍️ The art of moving beyond the media buy – and why that’s where brand magic happens.
🎟️ Taking it IRL: from bespoke events to brand-building media moments you can’t scroll past.
💸 Why giving back matters – and how Alex blends commercial partnerships with contra deals and charity wins.