Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks. Our host, Sammy Albon, sat down with Anni Mueller, Digital & Social Media Manager at innocent, to talk about the brand’s unique approach to influencers, social media strategy and content; from staying honest and human, to always inviting conversation and collaboration from its drinkers (consumers, to those outside of Fruit Towers). Listen out in the episode for: 💥 The role of intrusive thoughts as part of your social media strategy 💥 Strategic approaches to Influencer, from B2C to B2B 💥 How to manipulate stakeholders too (in a really friendly and useful way, promise) 💥 Why “be more human” is the best advice Anni’s ever received - and Chat GPT won’t be coming for her job any time soon) 💥 Bonus: why innocent’s CEO is giving out advice on Domino’s orders
In other news
Break department silos for success: Fiona Bosman, Global Brand Director at Bupa
With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.
PrettyGreen appointed by Unilever Dove brands
PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.
Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee
The "What They Said" influencer marketing podcast returns for season 2, and to celebrate PrettyGreen's recognition as a B Corp business, we sat down with India Rawlin, Head of Brand at TrueStart Coffee, to discuss how their accreditation as a B Corp reflects and shapes their communications.
PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative
PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering.