We attended MADFest 2026 to hear the conversations shaping the future of marketing. This report brings together the ideas, trends and practical takeaways we think marketers should be paying attention to.
How do premium brands stay culturally relevant? Lou Ali speaks with Peroni Nastro Azzurro's Global Brand Director, Carly Burford, about redefining premium through the Only Peroni platform, building distinctive brands that stand the test of time, and why meaningful cultural partnerships matter more than ever.
PrettyGreen's Chief Growth Officer, Lucy Mart, believes the industry's biggest challenge isn't creativity. It's positioning. Read her take on why Consumer PR needs to stop talking about coverage and start talking about commercial growth.
With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay culturally relevant and emotionally meaningful.
PrettyGreen will develop and deliver Polaroid's experiential launch at Boardmasters Festival 2026, creating an immersive brand activation for the new Polaroid Go Generation 3 as part of the global The Best of Summer is Analogue campaign.
With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.
Discover the biggest marketing trends from Cannes Lions 2026 in PrettyGreen's Cannes Takeaway Report. From AI and creativity to trust, community and brand building, explore the ideas shaping marketing's next chapter and what they mean for brands.
With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.
SXSW London brought together some of the biggest voices in marketing, technology and culture. We unpack the five themes that shaped the conversation and what brands can learn from them.
We chat with Anni Mueller, Digital & Social Media Manager at innocent, about why honesty, two-way conversation and "being more human" is integral to Influencer and digital strategies.
A new recommendation intelligence platform that provides visibility into whether brands are appearing in AI recommendation journeys, including ChatGPT, Claude, Gemini and Perplexity, diagnoses where brands are succeeding or falling short and a provides a holistic playbook to implement across owned, earned and paid marketing channels to improve a brand’s AI performance.
We chat with Millie Allen, Head of Marketing at Ocean Bottle about the challenges and opportunities of being a purpose-led brand in a world of content creators.
Creative communications agency PrettyGreen will support Priory’s digital PR and search visibility strategy for the launch and expansion of Flourish, a pioneering residential addiction treatment programme in the UK.
We chat with Alex Payne, Founder & CEO of the Influence Room, about the matchmaking magic behind connecting brands with creators who genuinely love them. Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.
PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.
We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.
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