The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity. This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusable water bottle that reduces ocean-bound plastic – to chat about the trials of authenticity from purpose-led brands. Listen out in the episode for: 💥 Why Youtubers make savvier content for brand partnerships 💥 The measurement equation; changing the narrative on what success looks like in Influencer Marketing 💥 Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content 💥 How you can help save the world in just a few clicks! Find out more about Ocean Bottle, or buy your own here.
In other news
PrettyGreen Celebrates Second Annual B Corp Month
March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.
Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group
We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.
Agency of The Year 2025
Last night, at the Independent Agency Awards 2025, the UK’s only awards specifically celebrating the power and performance of independent agencies, we took home the biggest honour of the night.
Inclusive Marketing with Lucy Edwards: Disability Advocate
In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards - Journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all.