The What They Said podcast is back with another banger 🎧🔥 This week, Sammy Albon sits down with Alex Payne – Founder of The Influence Room, ex-international rugby star, and all-round storytelling pro – to chat about the matchmaking magic behind connecting brands with creators who genuinely love them. Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing. Expect an insight-stuffed convo where we unpack: 💥 Why authentic connections beat scripted spend every time. 📱 How brands can speak to fans and creators in a way that actually lands. 🛍️ The art of moving beyond the media buy – and why that's where brand magic happens. 🎟️ Taking it IRL: from bespoke events to brand-building media moments you can’t scroll past. 💸 Why giving back matters – and how Alex blends commercial partnerships with contra deals and charity wins.
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Building Brand Fame That Shows Up in Culture: Sally Barton, Mondelez
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PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative
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Break department silos for success: Fiona Bosman, Global Brand Director at Bupa
With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.