Marketing Trends for brands from MADFest 2026
PrettyGreen attended MAD//Fest 2026 to uncover the marketing trends, emerging technologies and brand strategies shaping the future of marketing.
This year's event brought together some of the biggest names in marketing, creativity and communications. AI dominated the agenda. But the conversations that stayed with us went much further than technology.
How do brands stay distinctive when everyone has access to the same tools? How do you build something people remember, not just something they see? And where should marketers focus next?
Those are the questions we've explored in our latest report.
What you'll find inside
Rather than recap every session, this report summarises marketing insights from MAD//Fest 2026.
Topics include AI, creativity, fandom, partnerships, effectiveness, algorithms, consumer trust and human-centred marketing:
- Why human connection is becoming a competitive advantage.
- What AI means for creativity and brand distinctiveness.
- How communities are replacing audiences as the foundation for long-term growth.
- Why memorability matters as much as efficiency.
- The shifts marketers should be paying attention to now.
Download PrettyGreen's MAD//Fest 2026 Marketing Trends Report to explore the biggest ideas, strategies and practical takeaways.
