Inclusive Marketing with Lucy Edwards: Disability Advocate

“ Pretty images need to come to life for everyone. Without descriptions, all I hear is ‘graphic graphic graphic.’ Words can make the difference.”

In the 8th and final episode of season 1, we explore the world of inclusive marketing with the one and only Lucy Edwards— journalist, broadcaster, and disability advocate. Lucy shares the journey of losing her eyesight and discovering the joy of creating accessible video content for all. 

Collaborating on Inclusivity  

Lucy discusses the challenges of working with brands and influencers from an accessibility perspective, stressing the need for screen reader-friendly documents and inclusive practices behind the scenes. She highlights the importance of consulting individuals with lived experiences to ensure accessibility efforts are both practical and meaningful. 

The Future of Inclusive Marketing 

We also explore how content creation is evolving, highlighting the growing importance of embedding accessibility, such as image descriptions and inclusive briefs, at every stage to ensure no one is left behind. 

Download the transcript