Christmas Made Easy with Ninja
This December, we’ve partnered with home appliance brand SharkNinja to bring its Christmas Made Easy campaign to life and raise awareness of its hero products, which include the new Ninja Airfryer500 and the Ninja CREAMi. The campaign has seen us hit the road on a tour of shopping centres across England with an immersive and interactive pop-up to showcase just how easy gifting and hosting can be in one cohesive activation.
It’s no secret that Christmas cooking can sometimes take all day, or that the chef doesn’t get to spend as much time with their loved ones as they’re busy cooking up a storm, but, with the help of celebrity chefs and a series of demos using Ninja appliances with some very tasty sampling, this campaign showed why there’s no easier (or quicker!) way to prepare festive favourites this year.
The tour kicked off in Bluewater on the first weekend of December, with a successful first pop-up which saw Celebrity Chef, Broadcaster and Writer Gizzi Erskine join the Ninja team for a live cooking demo of some delicious Christmas trimmings. And the event will roll on to The Bullring in Birmingham the following weekend with Chef and MasterChef Pro’s Winner Daniel Lee, followed by The Arndale in Manchester with 4-time Paralympic & Celebrity MasterChef Champion Kadeena Cox the weekend before Christmas.