Furby and friends build confidence

Hasbro has recently revealed new research commissioned by Furby, shedding light on parent attitudes towards increasing pressures their children face in modern-day society.  

The research has found two two-thirds (65%) of parents believe their children hold back from being their true selves for fear of being judged, with the same number saying children are under more pressure than ever. 

In response, we’ve teamed up with Furby and a collective of modern-day female icons to highlight why children should be encouraged to embrace their inner quirks and downplay societal expectations. 

Who are these exceptional female icons?  

Gold Medal Paralympian powerhouse swimmer Ellie Simmonds, 13-year-old musician prodigy Nandi Bushell, disability activist and content creator Lucy Edwards, and presenter and body-positive activist Grace Victory. 

Together they have joined forces to create an empowering message where they share personal stories on how they have broken the barrier of social norms, revealing their superpowers that make them truly unique.   

Paralympian, Ellie Simmonds, said: “Throughout my life, I’ve tried to remind myself not to be scared of who I am. It’s not always easy, but celebrate being different, in whatever form that takes. Whether it’s how you look, what you’re interested in, or your background, you’re uniqueness is what makes you special. Don’t be afraid to go outside of your comfort zone; try new things, even if that feels scary. Be adventurous.  There is a very real need for more empowering and diverse role models, and Furby stands as the true advocate for self-expression. It is a companion that champions individuality, creativity, and the unbounded spirit of childhood.” 

Furby offers a myriad of engaging experiences, allowing children to explore their preferences and individuality like never before. It empowers children to take control of their playtime, putting them in the driver’s seat of their own imaginative journey.