PrettyGreen picked for Albert’s Schloss'
London launch
We’ve been named as the official integrated PR agency to launch Mission Mars’ fourth Albert’s Schloss’ London venue, opening next summer!
Located in the former Rainforest Café site, the Alpine-themed Bier Palace and Cook Haus, owned by the award-winning Mission Mars hospitality company, appointed us after a competitive pitch last month and plenty of hard work from the team. The partnership will see the team lead on PR, media relations and TikTok strategy, kicking things off later this month and running through to the new venue opening next summer.
Talking about the partnership, Lucy Mart, Group Director, and Chief Growth Officer said: “We are so excited to be working with the team at Mission Mars to launch the iconic Albert’s Schloss brand in London. The whole team loves the brand and we can’t wait to bring our tenacious media relations and TikTok expertise to life for the London launch.”
![PrettyGreen team at the AS venue](https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-63.jpg?t=1721382075&ratio=1.3333333333333 1024w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-63.jpg?t=1721382075&ratio=1.3333333333333 1024w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-63-625x469.jpg?t=1721382067&ratio=1.3326226012793 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-63-350x263.jpg?t=1721382037&ratio=1.3307984790875 350w)
![PrettyGreen team selfie](https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-64.jpg?t=1721382063&ratio=0.75 768w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-64.jpg?t=1721382063&ratio=0.75 768w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-64-625x833.jpg?t=1721382057&ratio=0.75030012004802 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/MicrosoftTeams-image-64-350x467.jpg?t=1721382040&ratio=0.74946466809422 350w)
![Staff at the Alert's Schloss London venue](https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02848-2-2500x3125.jpg?t=1721382053&ratio=0.8 2500w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02848-2-1250x1563.jpg?t=1721382075&ratio=0.79974408189379 1250w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02848-2-625x781.jpg?t=1721382045&ratio=0.80025608194622 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02848-2-350x438.jpg?t=1721382067&ratio=0.79908675799087 350w)
Since its inception in Manchester in 2015, Albert’s Schloss has captured the hearts of revellers who step through its doors with Bavarian charm, lively entertainment, and exceptional hospitality. With additional sites in Liverpool and Birmingham, London will become the concept’s fourth venue.
The new London venue is nestled in the iconic Trocadero on Shaftesbury Avenue, where it is transforming the former Rainforest Café into an Alpine oasis of indulgence and pleasure. With a whopping 18,000 square feet of space, the London venue will be the largest home for Albert’s Schloss to date, offering a spectacular experience with 500 covers for dining, four bars for drinking, a stage for raucous performances, and an in-house bakery for delicious Bavarian treats.
James Newman, Marketing and Sales Director at Mission Mars said: “We were blown away by the whole pitch experience that the team at PrettyGreen offered and it was clear they understood the brand inside out. We’re thrilled to add PrettyGreen to our agency roster and look forward to launching the London venue with them next year.”
![The venue in Liverpool](https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02421-2.jpg?t=1721382095&ratio=1.5009380863039 800w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02421-2.jpg?t=1721382095&ratio=1.5009380863039 800w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02421-2-625x416.jpg?t=1721382077&ratio=1.5024038461538 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/DSC02421-2-350x233.jpg?t=1721382079&ratio=1.5021459227468 350w)
![Venue at Christmas](https://itsprettygreen.com/wp-content/uploads/2023/12/4-DSC03246-Enhanced-NR.jpg?t=1721382055&ratio=0.8 640w, https://itsprettygreen.com/wp-content/uploads/2023/12/4-DSC03246-Enhanced-NR.jpg?t=1721382055&ratio=0.8 640w, https://itsprettygreen.com/wp-content/uploads/2023/12/4-DSC03246-Enhanced-NR-625x781.jpg?t=1721382062&ratio=0.80025608194622 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/4-DSC03246-Enhanced-NR-350x438.jpg?t=1721382063&ratio=0.79908675799087 350w)
![Fairy lights inside the venue](https://itsprettygreen.com/wp-content/uploads/2023/12/5-DSC03251.jpg?t=1721382055&ratio=0.8 640w, https://itsprettygreen.com/wp-content/uploads/2023/12/5-DSC03251.jpg?t=1721382055&ratio=0.8 640w, https://itsprettygreen.com/wp-content/uploads/2023/12/5-DSC03251-625x781.jpg?t=1721382080&ratio=0.80025608194622 625w, https://itsprettygreen.com/wp-content/uploads/2023/12/5-DSC03251-350x438.jpg?t=1721382070&ratio=0.79908675799087 350w)