PrettyGreen picked for Albert’s Schloss'
London launch

We’ve been named as the official integrated PR agency to launch Mission Mars’ fourth Albert’s Schloss’ London venue, opening next summer!

Located in the former Rainforest Café site, the Alpine-themed Bier Palace and Cook Haus, owned by the award-winning Mission Mars hospitality company, appointed us after a competitive pitch last month and plenty of hard work from the team. The partnership will see the team lead on PR, media relations and TikTok strategy, kicking things off later this month and running through to the new venue opening next summer.

Talking about the partnership, Lucy Mart, Group Director, and Chief Growth Officer said: “We are so excited to be working with the team at Mission Mars to launch the iconic Albert’s Schloss brand in London. The whole team loves the brand and we can’t wait to bring our tenacious media relations and TikTok expertise to life for the London launch.”

Since its inception in Manchester in 2015, Albert’s Schloss has captured the hearts of revellers who step through its doors with Bavarian charm, lively entertainment, and exceptional hospitality. With additional sites in Liverpool and Birmingham, London will become the concept’s fourth venue.

The new London venue is nestled in the iconic Trocadero on Shaftesbury Avenue, where it is transforming the former Rainforest Café into an Alpine oasis of indulgence and pleasure. With a whopping 18,000 square feet of space, the London venue will be the largest home for Albert’s Schloss to date, offering a spectacular experience with 500 covers for dining, four bars for drinking, a stage for raucous performances, and an in-house bakery for delicious Bavarian treats.

James Newman, Marketing and Sales Director at Mission Mars said: “We were blown away by the whole pitch experience that the team at PrettyGreen offered and it was clear they understood the brand inside out. We’re thrilled to add PrettyGreen to our agency roster and look forward to launching the London venue with them next year.”