Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee

“ Our literal mission is to spread positive energy. We can't do that from our office – you've got to have people who are spreading that message for you. ”

The “What They Said” influencer marketing podcast returns for season 2 🎙️🎙️.

To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp, TrueStart Coffee, to come chat all things people, planet and performance.

India challenges our very own coffee aficionado and pod host Sammy Albon to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:

• The priorities of creator collaboration as a B Corp.
• Measuring environmental impact when every video view contributes for counting emissions.
• Communicating the benefits of becoming a B Corp to customers and suppliers.
• The impact of accreditation inside the business.