How do premium brands stay culturally relevant? Lou Ali speaks with Peroni Nastro Azzurro's Global Brand Director, Carly Burford, about redefining premium through the Only Peroni platform, building distinctive brands that stand the test of time, and why meaningful cultural partnerships matter more than ever.
A big new hire. A bigger ambition for Social & Influencer. Steve Parker joins PrettyGreen as Managing Partner, bringing serious experience in building social and creator businesses – and helping us take the next step in making Fame That Performs.
With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay culturally relevant and emotionally meaningful.
We sell attention for a living. But how much of our own are we giving away? Tim Wickham, Senior Digital & Motion Designer for Pinpoint Media, part of PrettyGreen looks at what Toy Story 5 gets right about screens, boredom and the ideas that happen when we switch off.
With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.
We attended MADFest 2026 to hear the conversations shaping the future of marketing. This report brings together the ideas, trends and practical takeaways we think marketers should be paying attention to.
With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode.
PrettyGreen's Chief Growth Officer, Lucy Mart, believes the industry's biggest challenge isn't creativity. It's positioning. Read her take on why Consumer PR needs to stop talking about coverage and start talking about commercial growth.
We chat with Anni Mueller, Digital & Social Media Manager at innocent, about why honesty, two-way conversation and "being more human" is integral to Influencer and digital strategies.
PrettyGreen will develop and deliver Polaroid's experiential launch at Boardmasters Festival 2026, creating an immersive brand activation for the new Polaroid Go Generation 3 as part of the global The Best of Summer is Analogue campaign.
We chat with Millie Allen, Head of Marketing at Ocean Bottle about the challenges and opportunities of being a purpose-led brand in a world of content creators.
Discover the biggest marketing trends from Cannes Lions 2026 in PrettyGreen's Cannes Takeaway Report. From AI and creativity to trust, community and brand building, explore the ideas shaping marketing's next chapter and what they mean for brands.
We chat with Alex Payne, Founder & CEO of the Influence Room, about the matchmaking magic behind connecting brands with creators who genuinely love them. Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.
SXSW London brought together some of the biggest voices in marketing, technology and culture. We unpack the five themes that shaped the conversation and what brands can learn from them.
We dive headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.
A new recommendation intelligence platform that provides visibility into whether brands are appearing in AI recommendation journeys, including ChatGPT, Claude, Gemini and Perplexity, diagnoses where brands are succeeding or falling short and a provides a holistic playbook to implement across owned, earned and paid marketing channels to improve a brand’s AI performance.
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