Lebara
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THE CHALLENGE
Capitalising on a pivotal moment in the UK calendar, Smarter Cuts offered some light relief from the fiscal frenzy in order to position Lebara as the smarter way to stay in control of your spending. Building awareness and consideration as a serious contender in UK mobile.
THE APPROACH
Integrated PR, Events & Content campaign driving fame on Budget Day for Lebara
THE SOLUTION
Our solution was to create The Smarter Cuts Salon. On a day dominated by Budget headlines and tax hikes, Lebara turned Westminster into a salon of smart savings.
We surveyed 2,000 UK adults to gauge the personal impact of Budget Day tax changes, supported by a suite of high-quality imagery capturing the salon, talent and branded moments.
Our content served up sharp, social-first storytelling, blending on-street vox pops with influencer content creation from Summer Fox and Matt Griffen.
THE IMPACT
It captured Lebara’s bold, cheeky spirit, transforming a weighty political announcement into a playful, shareable cultural moment:
pieces of earned coverage across national, consumer and trade titles
Earned share of voice vs competitors
Social engagements
(and counting…)
advanced bookings & walk-ins
