Nintendo
Product Placement
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The Challenge
Maintain number 1 family gaming status in a landscape of increasing uncertainty and competition.
The Approach
An always-on approach that heroes software titles and keeps Nintendo front of mind with kids, parents and gamers. Plus a focus on key purchasing occasions like Christmas and the beginning of the summer holidays, continually demonstrating the family-led benefits and fun of playing Nintendo Switch.
The Solution
Software previews & reviews: Placement of software with media
Earned influencer relations: Ongoing conversations with key influencers and placement of product|
News generation: Taking the product beyond the gaming pages with creative activations e.g. Partnering with The Origami King, Paperboyo to create social content
Cultural hijacking: Tapping into cultural talking points e.g. Working with CALM to hold a Mario Kart championship during the Covid-19 lockdown
Results
Pieces of coverage
reach
Pieces of earned influencer content
Broadcast coverage landed
