Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group

“ What we try and do with our influencers is bring Huns in different contexts – we really try and cover the span of Hun, from super maximalist Hun, to your Hun next door, or your more fashion forward Huns.”

The “What They Said” podcast is back with another sparkling, insight-packed episode 💅✨

This week, PrettyGreen’s Influencer Strategy Lead and pod host Sammy Albon dives headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.

Expect plenty of juicy insights, including:

• How Very developed an audience-led social strategy to bring to life its new ‘Make it Sparkle’ platform.
• The ‘hun filter’ that helps choose creators with the right fashion-forward energy for every moment.
• The power of micro-influencers to make the most of fast-moving TikTok trends.
• How the Layla balances measuring success across engagement, brand, and sales impact.