PrettyGreen Achieves B Corp Accreditation

Today we’re celebrating the ultimate recognition of our ongoing commitment to social and environmental excellence, becoming a B Corp.

This prestigious certification, granted in July 2024, recognises PrettyGreen as part of a global community of businesses that all meet the highest social and environmental impact standards.

After a comprehensive and rigorous assessment of environmental impact, ethics, transparency and practices, we scored 100.7 (exceeding the 80 benchmark needed to qualify). This achievement validates our dedication to doing business responsibly and sustainably across all aspects of our operations.

Jessica Hargreaves-Paczek, PrettyGreen CEO; “On July 2nd, PrettyGreen and our sister agency, The Producers received B Corp accreditation. This critical recognition of our commitment to people, planet and performance is our biggest win to date. It’s in our name – since the green shoots of our inception in 2008, we’ve strived to produce creativity for good balanced with commercial returns. The certification is testament to growth – not just our investment in people and the environment, but our dedication to transparency and continuous improvement, and our belief that creative output can make a positive impact. 

As we look to the future, we’re doubling down on our commitments. We’re going all-in on B Corp values, fine-tuning our Scope 3 emissions data, and setting our sights on even bigger goals for Net Zero. Plus, we’re keeping our “A is for All” Framework fresh and relevant, ensuring that inclusivity stays front and centre in everything we do.” 

A Continued Commitment to Progress

Becoming B Corp certified is not the end of the agency’s journey—it’s just the beginning. The certification challenges the company to keep striving to be better and do better as the inter-departmental B Keepers review best practices and work to exceed targets.

For more info on the changes we’ve made and the impact we’ve already seen, read our impact report here.
Click here to access a screen reader-friendly version of our 2024 Impact Report.
And for more on our certification head here.