PrettyGreen appoints Louise Ali as Digital PR Business Director
Creative communications agency PrettyGreen has appointed Louise Ali as Digital PR Business Director to shape and grow its Digital PR offering, strengthening the agency's integrated approach to PR, Digital PR, SEO and earned media. Ali will play a key role in the continued growth of the agency following a series of new business wins and market expansion.
Expanding PrettyGreen's Digital PR offering
Louise will lead the agency's continued expansion into Digital PR, helping clients build online visibility, strengthen brand authority and deliver measurable impact through search. Working closely with PrettyGreen's senior leadership team and client teams, she will develop insight-led campaigns that combine creative communications with SEO strategy, earning high-quality media coverage and driving meaningful business outcomes.
Her appointment reflects growing client demand for integrated campaigns that deliver both brand impact and measurable search performance, further strengthening PrettyGreen's creative communications offering.
Bringing award-winning Digital PR expertise
With more than 18 years' experience across marketing, branding and PR, Louise has spent the last decade building and leading Digital PR teams from the ground up at agencies including Verve Search, Yard Digital and Honcho.
Her expertise lies in combining communications, creativity and SEO strategy to help brands including GoCompare, Expedia, Sage and VisitScotland grow their online visibility and organic performance. Her work has earned more than 50 industry awards, including the Global Digital PR Awards and the UK Search Awards.
A people-first approach has been central to Louise's career, shaping both her leadership style and campaign strategy. Passionate about developing young talent, she is recognised for building high-performing teams where people thrive – an approach that closely aligns with PrettyGreen's values and culture.
Strengthening the connection between creativity and search
Louise Ali, Digital PR Business Director at PrettyGreen, commented:
"My focus will be to shape and grow our Digital PR offering, helping to elevate clients' online visibility and commercial impact through search-led storytelling. I'm looking forward to proving what's possible when earned media and digital strategies work seamlessly together. PrettyGreen's purpose-led vision, unity and energy really resonate with me and I can't wait to get stuck in."
Sarah Henderson, Co-Managing Director at PrettyGreen, added:
"We're thrilled to welcome Lou to the team. Her experience will be invaluable as we continue to expand the services we offer to clients, who increasingly need campaigns that combine creativity with measurable search performance. Louise has an impressive track record of delivering SEO-conscious campaigns that earn high-authority media coverage and valuable links, while her passion for developing talent perfectly aligns with our values."
PrettyGreen's Digital PR offering combines creative storytelling, media relations and SEO expertise to help brands improve organic search and AI visibility and build long-term brand authority.
