What is Digital PR?
Today’s customer journey is fragmented. Brands get discovered through media, social platforms, search engines and, increasingly, AI assistants.
Digital PR builds authority across every one of these touchpoints by creating campaigns that secure trusted earned media and strengthen search visibility and AI discovery.
The result? Brands are more likely to be discovered, trusted and recommended across Google and AI-powered search.
What We Do
No two brands are the same. So, we never take a one-size-fits-all approach.
From product launches and cultural moments to thought leadership and LLM visibility, we build digital PR strategies around your objectives and audiences.
Our digital PR services bring together creative storytelling, original research, media relations, and social and search insight. That means long-term brand authority and recognition, search visibility, high-quality media mentions, SEO and GEO performance. Put simply, fame that drives real commercial return.
Our digital PR services include:
- Search-informed digital PR strategy
- Creative digital PR campaigns
- Media relations
- Reactive digital PR
- Thought leadership
- Product launch PR
- Digital press office
- Research-led campaigns
- Executive and author profiling
- AI discoverability audit and playbook
Why it works
The strongest digital PR campaigns begin with ideas, not keywords.
That’s why we build campaigns around people and culture, not algorithms. We draw on original research, cultural insights and creative thinking to create campaigns that people genuinely talk about, share and report on. Search and LLM visibility are the result of great communication, not the starting point.
And we understand that audiences don’t experience brands one channel at a time. So, unlike SEO-led digital PR campaigns, we build ours within a complete communications strategy to align our digital PR capabilities with PR, Social Media & Influencer Marketing, Talent & Brand Ambassador, Experiential and Content Production. That way, everything works harder for you.
Driving Measurable Results
Fame is only valuable if it performs. So, we tailor your campaign KPIs to your business and your objectives, and we track quantifiable metrics that demonstrate real commercial impact.
This includes:
- Quality editorial coverage and brand mentions
- Organic search visibility
- AI visibility and recommendation rates
- High-authority backlinks
- Brand search demand
- Share of voice
- Message pull-through
- Audience engagement
- Referral traffic
- Leads and conversions
Better AI Search Visibility
Search has evolved beyond SEO. Customers are now asking ChatGPT, Gemini, Claude and Perplexity the questions we once only asked Google.
To succeed in this new world of GEO (generative engine optimisation), brands need to build authority signals that AI models can find and trust: editorial coverage, expert voices, consistent messaging and a strong presence across the web.
Our AI Fame Tracker™ measures how visible your brand is across leading AI platforms, identifies where you’re being recommended (and where you’re not) and reveals the authority gaps we can close.
