Be more human (and more manipulative) from Anni Mueller: Digital & Social Media Manager at innocent

“ Be more human. In a world of AI, human connection and storytelling as an honest brand is integral.”

Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.

Our host, Sammy Albon, sat down with Anni Mueller, Digital & Social Media Manager at innocent, to talk about the brand’s unique approach to influencers, social media strategy and content; from staying honest and human, to always inviting conversation and collaboration from its drinkers (consumers, to those outside of Fruit Towers).

Listen out in the episode for:
💥 The role of intrusive thoughts as part of your social media strategy
💥 Strategic approaches to Influencer, from B2C to B2B
💥 How to manipulate stakeholders too (in a really friendly and useful way, promise)
💥 Why “be more human” is the best advice Anni’s ever received – and Chat GPT won’t be coming for her job any time soon)
💥 Bonus: why innocent’s CEO is giving out advice on Domino’s orders