Inclusive marketing with Jessica Joseph: Founder of Season 25
Season 1 | Episode 1 | Jessica Joseph
“ Inclusivity isn’t just a strategy; it’s a necessity. It starts with asking the right questions and really listening to diverse voices.”
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Listen on amazonIn this episode of What They Said, Sammy Albon is joined by Jessica Joseph, founder of Season 25, to discuss how the creator economy can become a more inclusive space. Jessica shares her journey from talent manager to agency founder and her mission to elevate underrepresented voices in influencer marketing.
Collaborating on Diversity
Jessica highlights the importance of inclusivity in campaigns, from fair pay for black creators to thoughtful outreach that aligns with a brand’s audience. She also shares stories of missteps in brand partnerships and how they can be avoided through better communication and respect for creators’ experiences.
Future of Inclusive Marketing
Looking ahead, Jessica emphasises the need for brands to work with agencies and creators who genuinely understand diverse audiences. By committing to long-term change rather than performative actions, the industry can foster a more equitable and authentic creator economy.
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