Conquering the Coffee Industry with the Grind CMO
Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you.
Join us this week as we chat with Grind’s CMO, Ted Robinson, about their unique marketing strategy and the approach of blending brand moments with cultural icons and the evolving landscape of influencer collaborations.
Listen to Ted’s take on how Grind is redefining coffee experiences and leveraging influencer marketing to establish itself as the brand for consumers’ every coffee moment, which may include Saltburn’s infamous Jacob Elordi bath water scene in some truly reactive OOH marketing.
What can you learn from this episode?
- Authenticity in Influencer Partnerships: Listen to Ted’s take on navigating the fine line between genuine influencer collaborations and overt promotions. Hear the strategic approach of Grind on fostering authentic relationships with influencers that resonate with your audience.
- Social Media Impact on Coffee Culture: Explore the ways social media platforms shape coffee trends and consumer behaviour. From viral coffee creations to influencer-driven cafe culture, understand how digital platforms influence the evolving landscape of coffee consumption.
- Content Strategy for Engagement: Discover the significance of tailoring content strategies to resonate with target audiences, leveraging storytelling and visual elements to drive engagement and brand loyalty.
