Avoiding inauthentic creator content with Millie Allen: Head of Marketing at Ocean Bottle

“ Check Your Bias. If you truly want to foster authentic influencer partnerships - you are not always the audience that needs to be reached.”

The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity.

This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusable water bottle that reduces ocean-bound plastic – to chat about the trials of authenticity from purpose-led brands.

Listen out in the episode for:

💥 Why Youtubers make savvier content for brand partnerships

💥 The measurement equation; changing the narrative on what success looks like in Influencer Marketing

💥 Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content

💥 How you can help save the world in just a few clicks! Find out more about Ocean Bottle, or buy your own here.