Game On:
Mastering Sports Marketing in the Summer of Sport

How to navigate the Summer of Sport: Sports Marketing Opportunities and Avoiding ‘Own Goals’

 

Summer is here (finally!) and with a jam-packed schedule of global sporting events, it’s set to be a spectacle for fans worldwide. For brands, there’s a golden opportunity to score big and forge deep connections with target audiences through their sports marketing strategies. With the reach of major sporting events transcending geographical boundaries, brands have a platform available to them to reach new consumers and elevate their brand on a global scale.

A football stadium
A hand reaching into a basket of tennis balls
A runninig track

Our sports marketing tactics for winning gold in the summer of sport

The 3 P’s:

 

  • Performance: Deciding how to align with, and react to sporting culture needs to be driven by insight if you’re going to prove the tangible impact of the comms activity on on business performance. Leverage data to identify how your brand can align with sport and then set some robust KPIs so that you can demonstrate the value. As well as identifying short-term success it will enable you to identify if sport can be a long-term strategic move for your brand and help secure future budget investment.

 

  • People: Despite advancements in AI and technology, the human touch remains irreplaceable in communications and human passion is at the heart of sports marketing success. Building genuine relationships, fostering empathy, and understanding the nuances of fans and athletes are essential for effective storytelling and connection with audiences.

 

  • Planet: Purpose-driven marketing is gaining traction in sports marketing but there are still lots of opportunities for brands to carve out unique areas to own in this space. By integrating sustainability and social responsibility into their communications strategies, brands can demonstrate their commitment to making a positive impact on the planet and society.

By embracing these principles and staying agile, brands can find their niche and benefit from the sporting landscape over the next few months ⚽️🎾🏊🏼‍♀️🏅.

This content was inspired by the amazing speakers at PR360 hosted by PR Week in Brighton on 8th May 2024.

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