Getting tails wagging at GoodWoof

What better way to kick start our events team’s busy summer schedule than with 16,000 dogs!

We popped up at Goodwood’s annual dog festival, GoodWoof with our client Shark, who being a sponsor meant we had a huge central tent to activate a home-like set-up to show off how their products can be pet-specific and can clean up after the inevitable mess dogs (or cats) make!

Consumers were able to interact with the Shark hero products and see them in action plenty of times – there were 16,000 dogs there after all – hosted by QVC presenters. We offered a hands-on approach, so all consumers could test and try the products, even taking part in 1-2-1 product demos, with chances to win discounts, and even free Shark products!