Getting tails wagging at GoodWoof
What better way to kick start our events team’s busy summer schedule than with 16,000 dogs!
We popped up at Goodwood’s annual dog festival, GoodWoof with our client Shark, who being a sponsor meant we had a huge central tent to activate a home-like set-up to show off how their products can be pet-specific and can clean up after the inevitable mess dogs (or cats) make!
![A smal dog lying on the grass with a SharkNinja tennis ball in her mouth](https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Dog.png?t=1721382316&ratio=0.75109170305677 688w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Dog.png?t=1721382316&ratio=0.75109170305677 688w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Dog-625x832.png?t=1721382321&ratio=0.75120192307692 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Dog-350x466.png?t=1721382326&ratio=0.75107296137339 350w)
![A large SharkNinja tent in a field](https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.20-4-2500x1666.jpeg?t=1721382330&ratio=1.500600240096 2500w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.20-4-1250x833.jpeg?t=1721382327&ratio=1.500600240096 1250w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.20-4-625x417.jpeg?t=1721382326&ratio=1.4988009592326 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.20-4-350x233.jpeg?t=1721382333&ratio=1.5021459227468 350w)
![A group of people in a lounge setting receive a Shark product demo](https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.22-1.jpeg?t=1721382333&ratio=1.5009380863039 1600w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.22-1-1250x833.jpeg?t=1721382328&ratio=1.500600240096 1250w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.22-1-625x416.jpeg?t=1721382321&ratio=1.5024038461538 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.22-1-350x233.jpeg?t=1721382327&ratio=1.5021459227468 350w)
Consumers were able to interact with the Shark hero products and see them in action plenty of times – there were 16,000 dogs there after all – hosted by QVC presenters. We offered a hands-on approach, so all consumers could test and try the products, even taking part in 1-2-1 product demos, with chances to win discounts, and even free Shark products!
![Two dogs lying on sun beds](https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-12.03.23.jpeg?t=1721382338&ratio=0.75 1536w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-12.03.23-1250x1667.jpeg?t=1721382317&ratio=0.749850029994 1250w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-12.03.23-625x833.jpeg?t=1721382332&ratio=0.75030012004802 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-12.03.23-350x467.jpeg?t=1721382331&ratio=0.74946466809422 350w)
![A group of people learning about Shark products](https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Goodwoof-31-2500x1667.jpg?t=1721382325&ratio=1.499700059988 2500w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Goodwoof-31-1250x833.jpg?t=1721382315&ratio=1.500600240096 1250w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Goodwoof-31-625x417.jpg?t=1721382322&ratio=1.4988009592326 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/Shark-Goodwoof-31-350x233.jpg?t=1721382333&ratio=1.5021459227468 350w)
![A lounge setting in the Shark tent](https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.21-2500x1666.jpeg?t=1721382324&ratio=1.500600240096 2500w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.21-1250x833.jpeg?t=1721382337&ratio=1.500600240096 1250w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.21-625x417.jpeg?t=1721382319&ratio=1.4988009592326 625w, https://itsprettygreen.com/wp-content/uploads/2024/06/WhatsApp-Image-2024-05-20-at-11.59.21-350x233.jpeg?t=1721382323&ratio=1.5021459227468 350w)