Creative communications agency PrettyGreen will support Priory’s digital PR and search visibility strategy for the launch and expansion of Flourish, a pioneering residential addiction treatment programme in the UK.

15 May 2026, London, UK – PrettyGreen has been appointed by Priory to deliver a targeted digital PR campaign supporting the launch and growth of Flourish, Priory’s pioneering therapy led residential addiction service.

Priory is the UK’s largest independent provider of mental health, addiction treatment and working-age adult social care services. The organisation currently operates two Flourish locations, Eden House in North London and Life Works House in Woking, with three additional sites planned to open later this year.

The partnership will focus on increasing awareness, trust and online visibility for Flourish through an integrated digital PR and content strategy designed to improve both traditional search performance and discoverability within AI powered search and Large Language Models (LLMs).

Supporting Greater Awareness of Residential Addiction Treatment Services

Flourish has been developed to provide therapy led residential addiction treatment and recovery support for people seeking specialist care in the UK. Through the campaign, PrettyGreen will help amplify awareness of the service, improve access to trusted information online and ensure relevant audiences can more easily discover support resources.

The digital PR strategy will combine data led audience insights, expert led storytelling and search informed content development to strengthen Priory’s authority within the mental health and addiction treatment space.

The campaign will also support Priory’s wider digital-first marketing approach, helping the organisation improve visibility across:

• Search engines including Google
• AI powered search experiences
• Large Language Models (LLMs)
• Online media coverage and authoritative publisher networks
• Health and wellbeing content ecosystems

Purpose-Led Communications Focused on Trust and Accessibility

At the centre of the partnership is a shared commitment to purpose led communications that prioritise trust, accessibility and meaningful engagement.

By combining creative storytelling with measurable digital performance, the campaign aims to ensure more people searching for addiction recovery support, therapy led residential care and mental health treatment services can discover Flourish when they need it most.

Matt Rowlands, Marketing Director at Priory, said:

“Flourish is a significant development both within Priory and within addiction care nationally, so it is important that we continue evolving our digital presence around the service to broaden our reach to relevant audiences.

“We’re excited to work with PrettyGreen to strengthen our visibility in this space and ensure more people can access the vital support they need.”

Louise Ali, Digital PR Business Director at PrettyGreen, added:

“We’re incredibly proud to be partnering with Priory on such an important brief. Flourish represents an innovative development in addiction care and our role is to ensure the expertise and support available is as visible and accessible as possible for the people who need it most.

“Our approach combines creativity with measurable digital performance, and we’re excited to demonstrate how digital PR can drive both impact and meaningful engagement.”