Thursday 15th January: PrettyGreen has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

The acquisition of PinPoint Media, for an undisclosed sum, expands PrettyGreen’s integrated communications offering, adding AI-enabled Paid Social, Paid Search and Content Marketing to its existing capabilities across PR, Influencer, Social, Experiential and Production.  The partnership unlocks exciting new opportunities for both businesses, teams and clients.

Announcing the deal Mark Stringer, Founder & Group Chair at PrettyGreen said: “This acquisition is a clear signal of our intent to back ambitious, Founder-led agencies that are redefining how marketing, performance and creative are delivered. Oli and the Team at PinPoint Media exemplify the type of business we want to embark on new adventures with, as we execute our buy-and-build strategy.”

Jessica Hargreaves Paczek, Group CEO at PrettyGreen commented: “Building on our best year in 2025 (when Mummy Pig broke the internet and we won over 30 awards!) we continue to focus on evolving and futureproofing our ability to deliver global fame-making campaigns for clients. This partnership brings together businesses with a shared belief in independence, outstanding performance and craft for the benefit of our clients and team.”

Oliver Bruce, Founder CEO at PinPoint Media, added: “Joining PrettyGreen marks the beginning of a new chapter for our agency.  Their commitment to creativity, innovation and entrepreneurialism is deeply compelling, and will enable continued growth for our teams, greater access to talent for our clients, and an exciting opportunity to scale internationally.  We are looking forward to playing our part in global fame making.”

 About PinPoint Media

PinPoint Media was founded in 2013 by Oliver Bruce from his University halls. The business has since expanded beyond traditional production, building expertise across performance creative, paid social, and paid search.

In 2023, the agency reached a major milestone with the acquisition of NOVA+, accelerating growth and enabling deeper partnerships with consumer brands such as Knoops, Planthood and Cutter & Squidge.

Most recently, PinPoint Media launched its proprietary AI tech stack, CoreAI™, allowing clients to create high-quality stills and video creative at scale, positioning the agency at the forefront of AI-driven performance marketing.

PinPoint Media runs the podcast Success Is In The Mind, which is hosted by Oliver Bruce, exploring leadership, neurodivergence and mindset. It’s available via Virgin Atlantic’s inflight entertainment as well as Apple Podcasts and Spotify.

Oliver Bruce has been named LDC Top 50 Ones to Watch as well as the Institute of Directors’ Young Director of the Year.