PrettyGreen has appointed Mike Blount as its first Integrated Business Director, strengthening its senior leadership team as the agency continues to evolve its integrated communications offer.

The newly created role reflects PrettyGreen’s focus on delivering more connected, cross-discipline campaigns across PR, social, influencer and experiential, helping brands create work that resonates in culture and drives meaningful impact.

Blount joins PrettyGreen with experience delivering multi-platform campaigns for global brands including Lego, Samsung and Just Eat. His background spans PR, social, influencer and experiential, with a strong track record of leading integrated work across channels.

In his new role, he will lead integrated teams and help shape a more cohesive approach to campaign development, ensuring ideas are built to travel seamlessly across platforms from the outset.

Mike Blount, Integrated Business Director at PrettyGreen, said:

“Brands today need to be pushing culture forward to create real equity with their audiences – being part of the conversation is no longer enough.”

The appointment marks a continued investment in integrated thinking at PrettyGreen, as demand grows for communications strategies that move beyond siloed channel execution.