Hold the phone, we’re Lebara’s first-ever consumer PR agency!
We’ve been named as the new consumer PR agency for Lebara Mobile following a three-way competitive pitch. As part of the partnership, we’ll deliver fame-driving campaigns and an ongoing press office. We’ve had one fame-driving campaign on speed dial, with our first one launching just two weeks after pen was put to paper on the partnership.
It was just a small matter of transforming one of the UK’s best places to life, the seaside town of Deal into an even bigger deal, ‘Great Deal’. After an insight showed our British scepticism of getting a good deal causes the public to miss out on £12bn each year, we helped Lebara take over the town.
Talking about the partnership, Mayur Jauhari, Marketing & Commercial Director at Lebara commented: “At Lebara, we champion a smarter way to connect. We strive to consistently provide our customers with a better value alternative to the established players – and we need our voice to be heard. We believe we have found a partner in PrettyGreen who shares our passion and values and will be able to drive widespread awareness and consideration for our brand and all that it offers.”
Sam Hooper Gill, PrettyGreen Client Services Director, said: “Everyone knows Lebara for its iconic blue brand identity, great customer service and international calls, but what we’re excited about is the opportunity to help make Lebara the mobile brand everyone wants to switch to, with its unbeatable value proposition and reliable network. We’re aligned with the big ambitions of the brilliant marketing team at Lebara Mobile and can’t wait to see what we can deliver together.”