Inclusive Marketing,
How Not to Do It
“Pretty images need to come to life for everyone. Without descriptions, all I hear is ‘graphic graphic graphic.’ Words can make the difference.”
Join us in the latest episode of “What They Said” as we sit down with the incredible Lucy Edwards, journalist, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility, content creation, and the power of storytelling.
Here are some of the key themes in the episode that can help you with your inclusive marketing:
Finding Joy Through Content Creation Lucy discusses how losing her eyesight led her to discover the joy of creating videos. She emphasises the importance of making visual content accessible to everyone, highlighting the crucial role of image descriptions in bringing visuals to life.
Accessibility in Professional Settings Lucy and Sammy dive into the challenges of working with brands and influencers from an accessibility perspective. They stress the need for screen reader-friendly documents and inclusive practices.
Consult those with lived experiences: We hear how there has to be the inclusion of accessibility features in all aspects of content creation and that the most important part of this process is consulting individuals with lived experiences to ensure practical and impactful accessibility measures.
Future of Inclusive Content Creation The episode concludes with a discussion on the future of content creation and the ongoing need for accessibility within it.
How to write an image description
During the episode, Lucy shares her approach on how to write an image description that’s accessible and actually enjoyable for visually impaired individuals.
Here are her top tips:
- Start with the main subject
- Describe their appearance and actions
- Set the scene with the broader context
- Focus on providing concise yet vivid descriptions
- Include details of designer handbags if applicable
For more information on how to make your marketing inclusive check out the episode below:
