Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. So along with Bensons for Beds we asked a simple question: what if sleep was as forecastable as the weather?

Introducing the UK’s first-ever Sleep Forecast, a new digital tool launched by Bensons for Beds that gives people a nightly snapshot of the forces shaping their sleep, from weather and traffic-related pollution to personal habits and even the tone of the news. The Sleep Forecast responds to a genuine and growing problem. Research from Bensons for Beds shows that 57% of UK adults regularly struggle to sleep, over half wake up still tired, and 84% are actively looking to improve their sleep in 2026.

Developed in partnership with Spark Labs, the Sleep Forecast turns complex data and sleep science into something intuitive, practical and personal. Users enter their city and a few details about their sleep habits, and the platform does the rest, pulling in live external factors, scoring their impact, and serving up expert-backed guidance to help people rest better that night. The platform is supported by sleep expert James Wilson (The Sleep Geek), combining expert insight with real-world data to help users understand what’s affecting their rest, and what they can do about it.

Mark Slater, Chief Commercial Officer at Bensons for Beds, said:

“Sleep is our obsession at Bensons for Beds, because it affects how we feel and function every day. That familiar morning chat about how we slept is something everyone recognises, and the Sleep Forecast brings that to life in a really practical way. “PrettyGreen immediately understood that insight and showed how to turn it into something genuinely useful. It’s exactly how we want to show up as a brand; expert, relevant and focused on helping people sleep better.”

Sarah Henderson, Managing Director at PrettyGreen, added:

“We didn’t want to create something that just talked about sleep, we wanted to create something people could actually use. By blending live data, cultural insight and expert guidance, the Sleep Forecast gives people a clearer picture of their sleep and the confidence to improve it. It’s been brilliant to bring that thinking to life with Bensons for Beds.”

This campaign has got Brits talking (and dreaming) about their sleep with coverage across Heart Breakfast, BBC Radio 2, and BBC regionals in the first 24 hours.