How do you speedily secure a surprise keynote speaker for a global flagship event attended by key people and organisations in the healthcare industry that’s guaranteed to spark excitement in the room?

You turn to one of the greatest sprinters of all time, four-time Olympic gold medallist and eight-time world champion Michael Johnson. 

We secured, facilitated and managed interviews with Michael to explore how digital health tools, including Bupa’s latest innovation, Blua, can support individuals in building a strong health foundation, enhancing their resilience against unexpected challenges. PA Sport’s article, which was posted on the day of Bupa’s Healthcare Symposium, has garnered over 100 syndications to date, with an exclusive interview set to air soon on a major international broadcast network.

At Bupa’s Symposium, the theme was ‘Unboxing Digital Health’ and welcomed attendees comprising of the world’s biggest global public and private healthcare providers, funders, innovative disruptors, employers, governments, regulators, and NGOs.

Aimed at exploring challenges and opportunities in digital healthcare, Michael delivered a rousing keynote speech, shedding light on his remarkable stroke recovery and the potential for digital healthcare to transform health outcomes, citing the importance of it in his own recovery from a stroke in 2018 which left him unable to walk.