To celebrate the launch of Audible’s new adaptation of Jane Austen’s Pride and Prejudice, we reimagined Austen’s iconic universe, where sharp wit meets slow-burn romance through a fresh, creator-led lens.

We teamed up with UK culture tastemaker Sarel, known for her clever commentary, and Germany’s Burcu, one of BookTok’s most captivating literary voices. Together, they invited listeners to slip into a modern-day Regency dream all while immersing themselves in the audiobook.

The campaign came to life through a cinematic hero film and a series of elegant, era-meets-modern portraits that turned Instagram and TikTok into a ballroom of creativity and charm.

With 125 glowing press features, 453M reach, and Harris Dickinson lending his voice (and charisma) to the role of Mr. Darcy, this reimagined love story proved what listeners already know, some classics don’t just endure; they evolve.