PrettyGreen has been appointed as the Consumer PR agency for the Laver Cup 2026, returning to work on the global tennis event following its London debut in 2022. The tournament will take place at The O2 from 25 to 27 September 2026, with PrettyGreen leading PR, media relations, influencer marketing and event storytelling to build momentum ahead of its return to London.

Partnership returns as tournament heads back to London

PrettyGreen has been appointed Consumer PR agency for the Laver Cup 2026, renewing its partnership with the global tennis event following its London debut in 2022.

The ATP sanctioned tournament will take place at The O2, London from 25 to 27 September 2026, marking the first time the Laver Cup has returned to a host city.

What PrettyGreen will deliver?

PrettyGreen will lead an integrated communications programme covering:

• Consumer PR and media relations
• Campaign development and tournament storytelling
• Influencer marketing and talent engagement
• Press and influencer hospitality

The agency will work closely with the Laver Cup’s in house PR and marketing teams to drive awareness and build momentum ahead of the event.

What is the Laver Cup?

The Laver Cup is a global men’s tennis event that sees Team Europe compete against Team World in a fast paced, team based format.

Confirmed players for 2026 include:

• Carlos Alcaraz, World No.1
• Alexander Zverev, World No.3
• Alex de Minaur, World No.6
• Taylor Fritz

Campaign launch

PrettyGreen’s first campaign will support the Laver Cup Ball Kid Tryouts in May 2026, designed to engage young fans and local communities in the lead up to the tournament.

Laver Cup on the partnership

Emily Wright, Head of PR and Media at Laver Cup, said:

“We’re delighted to be working with PrettyGreen again as we bring the Laver Cup back to London. They understand the unique energy and positioning of the event and were a natural partner to help us build momentum in the lead up to September.”

PrettyGreen on the partnership

Lucy Mart, Co Managing Director at PrettyGreen, added:

“It’s great to be part of the Laver Cup team again in 2026. With the event returning to London, there is a real opportunity to build anticipation and connect with audiences beyond traditional tennis fans.”