B Corp Month: Purpose in Action at PrettyGreen

 

 

March marks our second B Corp Month as a Certified B Corporation.

As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.

Certified B Corps are independently assessed across governance, people, community, environment and clients. The standards evolve. Reassessment is required. Improvement is expected.

So are we.

For seventeen years, PrettyGreen has built fame and fortune that matter for brands around the world.

Take Bupa’s Clean Air campaign.

Health misinformation is messy. We didn’t add to the noise.
We helped build clarity. Credible voices. Work that earned trust and delivered results.

Or Sky Kids’ Silent Night, Gentle Light Christmas Campaign.

A message rooted in children’s sleep and wellbeing.
Thoughtful production. Real care in the details. Cultural relevance that travelled.

Responsible decisions weren’t a constraint.

They made the work stronger.

Commercial performance and responsible practice aren’t competing priorities. They strengthen each other.

Being a Certified B Corporation means our creative work is backed by accountable foundations:

  • Clear governance
  • Responsible supplier relationships
  • Measured social and environmental impact
  • Transparent decision-making

We believe global ambition should not dilute standards. Growth should not come at the expense of accountability.

Our B Corp certification connects us to a global community of businesses proving that purpose and profit can scale together.

This is shaped by our team, our clients and our partners, all of whom expect more than surface-level impact.

Our second B Corp Month as a Certified B Corporation is not a milestone. It’s momentum.

We remain independently assessed.
Commercially strong.
Globally ambitious.
And committed to building fame and fortune that matter.