Cannes You Feel It? Our Top 10 Takeouts

🌞 Still sweating rosé and inspiration after an unforgettable (and hot!) week at Cannes Lions? SAME.

Team PrettyGreen was in full force — in the Palais, on the Croisette, and yes, sprinting between sessions to catch every spark of creativity. Here’s our Top 10 Takeouts, with the brilliant voices who said it best:

1. YouTube = The New Primetime

🎥 Neal Mohan, CEO of YouTube

“1 billion+ hours watched on TVs daily.” TV isn’t dead — it just found its new living room.

2. Podcasts Are The New Blockbusters

🎙️ Alex Cooper (Call Her Daddy) & Amelia Dimoldenberg (Chicken Shop Date)
Video-first pods now land like Hollywood films — when you premiere like that, fans listen like that.

3. Hire a Team of F‑‑‑ing Killers

💥 Kory Marchisotto, CMO of e.l.f. Beauty

“High growth needs high risk.” Bold culture took e.l.f. from $200M → $1B+. Risk matters.

Screenshot 2025-06-24 at 16.26.37
2. Alex Cooper & Amelia Dimoldenberg
3. Kory Marchisotto

4. AI = Creativity’s Co‑Pilot, Not the Pilot

🤖 Shantanu Narayen (CEO, Adobe) & @Arthur Sadoun (Chairman, Publicis Groupe)
AI should amplify emotional, IP-protected storytelling — not dull it.

5. The 7 Deadly Sins of Marketing

😈 Fernando Machado (NotCo/ex-Burger King)
From vanity and sloth to envy and fear — marketing dies when ego wins. Brutal, but needed.

6. Community = Collaborators

🤝 Social & Creator Lions Jury
Currys, Duolingo and more showed the magic when brands step back and let fans step in.

6. Social & Creator Lions Jury
8. Metas Creative Shop
5. Fernando Machado

7. Reddit’s Fandom Formula

💡 Guinness x Reddit & Octavia teams
When communities upvote, iterate, and co-create, that’s relevance. Let the audience lead.

8. AI‑Powered Creativity in 48 Hours

⏱️Meta’s Creative Shop
It’s live: AI scripting → VFX in under 2 days. Creativity at speed. Fast + smart = the future.

9. Motherhood Belongs on Your CV

🤰Rebecca Coleman, President at We Are Social
Leadership comes in many forms — and yes, motherhood deserves equal credit in leadership stories.

10. Marketing Society
9. Rebecca Coleman

10. Creative Confidence Grows from Trust

🧠 Speakers from The Marketing Society — Claudio Calori (Philips), James Prentice (Arla), Najoh Tita‑Reid (Mars Petcare)
Trust, psychological safety, and a growth mindset are the secret ingredients of innovation.

🚀 Huge shoutout to our Cannes team bringing the fame-making ideas and inspiration home: Emma Carson | Lucy Porter | Lucy Mart | Mark Stringer | Jessica Hargreaves-Paczsek | Sammy Albon

And, thank you to all the speakers, creators, and brands who kept our minds racing and our hearts racing. Let’s take this fire home and do something unforgettable. 🔥