Inclusive Marketing,
How Not to Do It
“Pretty images need to come to life for everyone. Without descriptions, all I hear is ‘graphic graphic graphic.’ Words can make the difference.” – Lucy Edwards
In this episode of the What They Said podcast, Lucy Edwards, journalist, broadcaster, and disability advocate, shares her journey of losing her eyesight and discovering the joy of creating accessible video content for all. She emphasises the importance of image descriptions in making visual content inclusive and impactful.
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Inclusive Marketing Takeaways
Collaborating on Inclusivity
Lucy discusses the challenges of working with brands and influencers from an accessibility perspective, stressing the need for screen reader-friendly documents and inclusive practices behind the scenes. She highlights the importance of consulting individuals with lived experiences to ensure accessibility efforts are both practical and meaningful.
Future of Inclusive Content Creation
We also explore how content creation is evolving, highlighting the growing importance of embedding accessibility at every stage to ensure no one is left behind.
How to write an image description
During the episode, Lucy shares her approach on how to write an image description that’s accessible and actually enjoyable for visually impaired individuals.
Here are her top tips:
- Start with the main subject
- Describe their appearance and actions
- Set the scene with the broader context
- Focus on providing concise yet vivid descriptions
- Include details of designer handbags if applicable
For more information on how to make your marketing inclusive check out the episode below:
