Planthood Growing the Customer Base

Challenge

Planthood wanted to drive high-quality traffic that converted into loyal, long-term customers. As they operate on a subscription model, they had to attract new customers while retaining existing customers and boosting overall customer lifetime value (LTV).

They needed to be more visible. They needed authentic, purpose-driven plant-based marketing that stayed true to their brand values.

Activation

We dug into what Planthood’s audience were searching for to craft messages that met their actual needs. This informed a data-driven paid social strategy across Meta and TikTok that focused on quality over volume. We ensured every pound spent delivered meaningful, long-term results.

We combined three core elements: 

Targeted creative campaigns: Tailored messages that captured attention and fostered brand affinity.

Audience segmentation: Precision messaging that reached the people who were most likely to become loyal subscribers.

 Seasonal leverage: Building momentum during key moments like Veganuary to amplify results.

Impact

We turned Google Search into a powerful growth channel for the brand.

“Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study here.