How To Get Consumer Tails Wagging

How do you break into a competitive industry with zero budget?

Dive into the latest episode of the “What They Said” influencer marketing podcast, where we sit down with Kezia Price and Sophie Van der Veken from Tails.com, a trailblazer in the pet food industry. Discover how they’ve successfully harnessed the power of influencers to transform the brand and create a loyal customer base.

Key Highlights:

– How Tails.com was recognized as one of the top brands influencers want to work with at the Be Creator Awards
– The importance of a holistic, full-funnel marketing approach in influencer strategies
– The impact of integrated PR and performance-driven campaigns on brand growth

Whether you’re a marketing professional, influencer, or just passionate about the creator economy (or just love dogs!) this episode is packed with valuable insights and practical tips. Don’t miss out!

Where to listen

Our podcast is available on all streaming platforms;