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Integrated PR, Events & Content campaign driving fame on Budget Day for MVNO Lebara

Challenge

Lebara wanted to position itself as a serious contender in UK mobile with 18-35-year-olds, offering them a smarter way to control spending. Budget Day provided an opportunity to cut through fiscal frenzy.

Activation

We created The Smarter Cuts Salon. On a day dominated by Budget headlines and tax hikes, Lebara turned Westminster into a salon of smart savings.

We surveyed 2,000 UK adults to gauge the personal impact of Budget Day tax changes, creating a data-led, newsworthy hook. We captured the salon, talent and branded moments with high-quality imagery. We combined on-street vox pops with influencer content from Summer Fox and Matt Griffen.

Armed with strong visuals and a clear cost-saving message, we secured targeted outreach across national news, lifestyle and money titles. 

Impact

Lebara earned attention on one of the busiest news days of the year, cutting through the Budget Day chaos, driving engagement and coverage, and positioning Lebara as the smart choice for savings.

250
pieces of earned media coverage 
16.91%
earned share of voice vs competitors
70%
positive to neutral sentiment 
42,910
social engagements 
57
bookings and walk-ins on the day
Three individuals pose together in a modern salon setting. On the left, a man with long, wavy hair wears a black shirt and a necklace, exuding a stylish flair. The woman in the centre sports a cozy cream-coloured sweater, her hair cascading in soft waves. To the right, a young man in a light grey sweater stands, smiling. Behind them, sleek wooden panels and a bright logo add a contemporary touch.
In a stylish salon, a hair stylist with light brown hair expertly brushes the hair of a young man seated in a black chair, surrounded by modern decor. Two women chat nearby, illuminated by natural light streaming through a window, creating a welcoming atmosphere.
A woman with blonde, wavy hair sits in a salon chair, draped in a black styling cape, while a stylist with long, light brown hair adjusts her curls. The modern salon features wooden accents and a serene atmosphere.
A young woman stands confidently in a stylish white turtleneck sweater paired with dark, fitted jeans. She has long, wavy blonde hair cascading down her shoulders. The backdrop features a sleek wooden wall and a logo for 'SMART' by Lebara Mobile, creating a contemporary atmosphere.

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See Our Work
See Our Work
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Two male performers take centre stage in a vibrant setting, illuminated by dynamic lighting. One wears a stylish black outfit, microphone in hand, while the other sports a casual black shirt. In the background, neon outlines spell 'Tesco Club Card', enhancing the energetic atmosphere of the live performance.
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Experiential Marketing & Event Production
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Talent & Brand Ambassador

Ready to build fame that performs?

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