TURNING A NATIONWIDE DEBATE INTO FOOTFALL FOR HOMESENSE

Challenge

Homesense wanted to own its position as the Home of No Compromises.

The answer wasn't another product story. It was finding a tension already playing out in homes across the country and giving people a reason to talk about it.

Activation

We identified UK homes as a battleground for personal style, with cushions at the heart of one of the most divisive decor debates. Research revealed that 1 in 4 couples row over the amount of cushions they have in the home.

We turned this insight into a national integrated campaign designed to spark conversation at scale. Kicking off on socials with street-style ‘This or That’ vox pops, we put the great cushion debate to the public and positioned Gogglebox’s Scarlett Moffatt as the face of the campaign.

Impact

Household tensions became a national talking point. Millions of social views and a spike in Google searches followed. Most importantly, Homesense saw 40% more cushion sales, proving cultural conversations can drive commercial return.