PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch.

The partnership reflects a growing shift in how global brands are approaching marketing, with influencer and social no longer siloed but central to driving both brand fame and measurable business impact.

PrettyGreen will manage micro-influencer campaigns and TikTok Shop activity across Dove brands, working closely with Unilever to drive engagement, brand growth and online sales, kicking off the collaboration with a debut campaign for Dove.

Jennifer Bibby, Assistant Brand Manager at Dove, commented:

“PrettyGreen impressed us with their cultural understanding, creativity and channel fluency. Their integrated approach across social, influencer and ecommerce, paired with a strong feel for our brands, made them the right partner to accelerate our ambition in 2026. We’re excited to see the impact of our first campaign together for Dove.”

Sarah Henderson, Managing Director at PrettyGreen, said:

“We’re incredibly proud to be partnering with such a powerhouse. Unilever’s brands are culturally defining and purpose-driven, which is a dream for us. With a new multi-channel remit that spans everything from influencer storytelling to TikTok Shop, we’re gearing up for a huge year, starting with a standout moment for Dove.”

She added:

“This is about building connected ecosystems where creators, communities and commerce work together seamlessly. Influencer has evolved into a genuine growth driver, and our role is to make sure that impact is both culturally relevant and commercially effective.”