Influencer marketing has always been part of our DNA.
We’ve worked with Nando’s on its influencer programme since its very beginnings and ‘earned’ ongoing influencer relations are key to the work we do with Nintendo, Audible and Kopparberg.
Our Influencer Collision Model identifies the right influencers and informs how we work with them, whilst also ensuring the brand, influencer and target audience worlds align. It helps us to frame the big questions. Who to work with? What content to create? Earned or paid? We then create a strategy that is right for the brand and its audience.
Influencers will continue to be a trusted source of brand awareness and perception with the power to create consumer purchasing decisions, so they need to be central to any marketing campaign, not an afterthought.
Explore below for more detail.