--- title: Tesco date: 2026-05-18T18:00:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/tesco-club-card" section: Projects --- # Tesco ClubCard [Experiential Marketing & Event Production](https://itsprettygreen.com/services/experiential-marketing-event-production) [PR & Digital PR](https://itsprettygreen.com/services/pr) [Talent & Brand Ambassador](https://itsprettygreen.com/services/talent-brand-ambassador) ![Four male singers stand on stage, captivated in a performance. The lead vocalist, dressed in a black shirt, holds a microphone, while others, in stylish outfits, harmonise passionately. Behind them, vibrant lights illuminate the venue, creating an energetic atmosphere filled with anticipation.](/uploads/transforms/Images/_1872x1053_crop_center-center_90_none/2854/Hero.jpg) ## An immersive, nostalgic clubbing experience across two days in July to celebrate 30 years of rewards ##### Challenge Tesco wanted to celebrate 3 decades of Clubcard with an event that brought their ATL campaign to life. The goal was to create an earned-first PR campaign that highlighted 30 years of rewards, while driving widespread media coverage and positive brand feedback with a broad customer audience. ##### Activation We created Club Card, a pop-up clubbing experience across two days in July, that tapped into 90s nostalgia. We built a full club environment that turned the advertising campaign into a shareable moment. The media strategy combined talent partnerships, save-the-dates, a 90s data story, showbiz photo moments, news releases and listings coverage. Every element worked to maximise reach before, during and after the event. ##### Impact We turned 30 years of Clubcard into a cultural moment, generating national coverage and five-star reviews. Hundreds of customers attended. We widened the gap with ALDI. And we proved that Clubcard was so much more than just a loyalty programme. 3.3 percentage point increase in earned media share of voice 53 pieces of press coverage 700 consumers attended across 4 sessions 5-star rating on Eventbrite ![A joyful woman dressed in a light blue blouse stands amidst a vibrant sea of yellow balloons in a bright, playful setting. The background features sparkling sequins that shimmer under soft lighting, enhancing the festive atmosphere. The space is filled with a sense of exuberance and celebration.](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Hero-Landscape.jpg) ![A man wearing sunglasses and a white cap stands beside a woman with long hair, both focused on a vibrant claw machine emblazoned with the Tesco logo. The machine is illuminated with blue LED lights, surrounded by a soft, purple backdrop, creating a festive atmosphere.](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Supporting-1.jpeg) ![A vibrant scene featuring a young man in a white t-shirt at a sleek service counter, illuminated by soft blue lights. The background shows shimmering decorations, enhancing the festive atmosphere. The counter is adorned with a clear bottle of water and promotional materials for a loyalty programme, while a group of hands reach towards enticing treats.](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Supporting-2.jpeg) ![Two women pose playfully in a vibrant setting adorned with neon lights, wearing oversized hats. One wears a black shirt with a star graphic and jeans, while the other dons a bright orange dress. A bold display celebrating 30 years of Tesco Clubcard is visible, enhancing the festive atmosphere.](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/2860/Supporting-4.jpg) ![A lively event scene filled with people enjoying a performance under shimmering disco balls. The stage features vibrant pink lights, a backdrop displaying 'TESCO Club Card,' and attendees capturing the moment on their phones, all exuding a nostalgic 1990s party mood.](/uploads/transforms/_924xAUTO_crop_center-center_90_none/Supporting-3.jpeg) ## Want see more? 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