--- title: Sky Kids date: 2026-05-19T14:59:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/sky-kids-ready-eddie-go-christmas-campaign" section: Projects --- # Sky Kids Silent Night, Gentle Light [PR & Digital PR](https://itsprettygreen.com/services/pr) [Talent & Brand Ambassador](https://itsprettygreen.com/services/talent-brand-ambassador) [Content Production](https://itsprettygreen.com/services/content-production) ![A large choir of children stands on a grand balcony, dressed in simple black attire. They are arranged in rows, with the backdrop of intricate wood paneling and elegant organ pipes rising above them, creating a contrast of rich textures and warm tones in the illuminated space.](/uploads/transforms/Images/Case-Studies/Sky-Kids/_1872x1053_crop_center-center_90_none/Hero.jpg) ## a campaign To launch the Ready Eddie Go! Christmas special, Sky Kids reimagined Silent Night from the perspective of a neurodivergent child creating that helped families feel seen and heard at Christmas ##### Challenge Sky needed to drive awareness of the Ready Eddie Go! Christmas special and highlight the vast amount of Sky Original content and franchise favourites available on the Sky Kids platform. ##### Activation We worked with the show’s creator, Nikki Saunders, and lead writer, Joseph Morpurgo, to reimagine the iconic Christmas carol ‘Silent Night’ from the perspective of a neurodivergent child. The song’s lyrics highlighted how to navigate all the elements of Christmas and help others understand how to make it more accessible.​ ​In collaboration with Paloma Faith and the Sky Kids Choir, the song was released on streaming services, with all royalties donated to Caudwell Children. ​ ​Alongside the song, Nikki and the charity compiled top tips for parents looking to help their children navigate this tricky time of year, which were shared with the media. Launching during the busiest season of the year when it was hardest to cut through, we used social clips, behind-the-scenes footage, interviews and editorial coverage to reach parents and educators. Everything was designed for easy repurposing for multiple verticals and audiences, keeping the story relevant throughout the Christmas season. ##### Impact An outpouring of personal messages from parents of neurodivergent children, money donated to Caudwell Children and extensive editorial coverage, including 1.8 million broadcast views. The 100% positive sentiment confirmed we’d brought light to an important cause with care and sensitivity. 52 pieces of editorial coverage with top-tier coverage from Metro, The Sun, Daily Star, The London Standard and multiple BBC regional radio stations 1.8 million broadcast views on Broadcast day with Nikki Saunders 160 million audience reach 10,000 total streams 2,200 social engagements 103,400 social views 100% positive sentiment ![A cheerful cartoon character with bright orange hair, dressed in a red Santa hat and striped outfit, holds a beautifully wrapped gift. The background is a rich violet adorned with golden stars, highlighting the title 'Silent Night, Gentle Light' above the Sky Kids logo.](/uploads/transforms/Images/Case-Studies/Sky-Kids/_1600xAUTO_crop_center-center_90_none/Landscape2.jpg) ![A lively group of five stands in a recording studio, surrounded by microphones and sound equipment. The women are dressed stylishly, with one in a chic black outfit and another in a deep purple dress, while a young boy in a white t-shirt stands among them, smiling brightly. Exotic wood paneling and musical notations form the backdrop, enhancing the creative atmosphere.](/uploads/transforms/Images/Case-Studies/Sky-Kids/_1600xAUTO_crop_center-center_90_none/Landscape.jpg) ![A woman with blonde hair styled in a loose updo adjusts her headphones while standing in front of a microphone in a recording studio. She wears a dark, ruffled top and appears focused on the sound. The backdrop features soft lighting and plain walls, enhancing the intimate atmosphere.](/uploads/transforms/Images/Case-Studies/Sky-Kids/_924xAUTO_crop_center-center_90_none/Portrait.jpg) ## Awards ![An award certificate features a vibrant circular logo of 'PrettyGreen' in pastel colours, centred above the bold text stating 'WINNER' in elegant lettering. Below, the award category is displayed, highlighting 'Best Entertainment, Leisure and Travel Campaign'. The backdrop displays flowing lines in rich purples, creating a dynamic yet refined atmosphere.](/uploads/Logos/Awards-Winning-Assets-Sky.png) ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A collage of nine distinct images, featuring a blend of cool blues and stark contrasts. It includes a portrait of a man with a prominent mustache, various abstract portraits, and urban scenes with CCTV imagery. The overall atmosphere is moody and contemplative, reflecting themes of surveillance and society.](/uploads/transforms/Images/_1080xAUTO_crop_center-center_90_none/1080x1080.jpg) Audible ### Orwellian Reawakening: Big Brother is Trending Social Media & Influencer Marketing ](https://itsprettygreen.com/work/audible-ministry-of-makers) [ ![A young woman in a flowing blue dress with puffed sleeves stands in a lush green hedge maze, clutching her dress. Delicate white roses and scattered playing cards flutter around her, while sunlight filters through the trees, casting a whimsical atmosphere.](/uploads/transforms/Images/Case-Studies/Disney/_1800xAUTO_crop_center-center_90_none/Disney_Thumbnail.jpg) Disney ### Disney 100: The Landmarks Bringing the real-world locations behind Disney’s biggest films to life PR & Digital PR Content Production ](https://itsprettygreen.com/work/disney-100-the-landmarks)