--- title: Planthood date: 2026-05-22T15:01:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/planthood-growing-the-customer-base" section: Projects --- # Planthood Growing the Customer Base [Paid Search & PPC](https://itsprettygreen.com/services/paid-search-ppc) [Paid Social](https://itsprettygreen.com/services/paid-social) ![A vibrant orange sauce packet with a circular green label reading "planthood" sits at the centre of a light grey marble countertop. Surrounding it are fresh ingredients: ripe red cherry tomatoes, a zesty lime, a red onion, and fragrant cilantro, alongside a piece of toasted flatbread, adding a rustic touch to the composition.](/uploads/transforms/Images/Case-Studies/_1100x619_crop_center-center_90_none/image-14.png) ## driving sustainable growth for Planthood’s subscription business ##### Challenge Planthood wanted to drive high-quality traffic that converted into loyal, long-term customers. As they operate on a subscription model, they had to attract new customers while retaining existing customers and boosting overall customer lifetime value (LTV). They needed to be more visible. They needed authentic, purpose-driven plant-based marketing that stayed true to their brand values. ##### Activation We dug into what Planthood’s audience were searching for to craft messages that met their actual needs. This informed a data-driven paid social strategy across Meta and TikTok that focused on quality over volume. We ensured every pound spent delivered meaningful, long-term results. We combined three core elements: Targeted creative campaigns: Tailored messages that captured attention and fostered brand affinity. Audience segmentation: Precision messaging that reached the people who were most likely to become loyal subscribers. Seasonal leverage: Building momentum during key moments like Veganuary to amplify results. ##### Impact We turned Google Search into a powerful growth channel for the brand. “Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study [here](https://pinpoint-media.global/case-studies/planthoodpaidsocial). 422% revenue increase in 2023 driven by targeted paid social 427% increase in new customer sign-ups during Veganuary 2024 243% growth in 90-day customer lifetime value over 12 months Maintained flat Return on Ad Spend while advertising spend increased 449% Reinforced long-term viability of subscription model ![A beautifully arranged bowl of vibrant green risotto, featuring peas, spinach, and toasted hazelnuts, garnished with a lemon wedge. The creamy texture of the dish contrasts with the rustic, crumpled linen cloth underneath, enhancing the fresh, wholesome appeal of the meal.](/uploads/transforms/Images/Case-Studies/_1152xAUTO_crop_center-center_90_none/image-15.png) ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A stylish wooden pedestal displays four creamy white cubes of chocolate, exuding an inviting, melt-in-your-mouth allure. The smooth, matte texture of the cubes contrasts elegantly with the minimalist pedestal, enhanced by soft natural light that accentuates their delicate appearance.](/uploads/transforms/Images/Case-Studies/_1024xAUTO_crop_center-center_90_none/fkUscClpsMLERKkfqAREEiVRCFc.png.webp) Knoops ### Scaling Online Sales Driving profitable ecommerce growth Paid Search & PPC Paid Social ](https://itsprettygreen.com/work/knoops-scaling-online-sales) [ ![A vibrant orange food kiosk glows in the evening light, showcasing bold signage that reads "Hey, u up?" A young man in a grey outfit interacts with a digital menu inside the booth. Nearby, a group of people watch curiously, framed by the bustling urban backdrop.](/uploads/transforms/Images/_1024xAUTO_crop_center-center_90_none/Just-Eat-Hero_2026-06-01-150947_umez.jpeg) Just Eat ### Hey, U Up? A bold experiential activation during Freshers Week Experiential Marketing & Event Production ](https://itsprettygreen.com/work/just-eat-hey-u-up) ## Certified Platform Partners ![A rectangular badge featuring the Meta logo, which is designed with a sleek and modern aesthetic. The logo, characterised by intertwined shapes in a calming blue, sits prominently above the words 'Business Partner' in a clean, sans-serif font, all against a light background.](/uploads/Logos/Meta_Logo.svg) ![The TikTok logo features a modern, playful design with bold colours. A stylised musical note seamlessly integrates into a vibrant 'T,' set against a dark background. The logo embodies a youthful spirit, fusion of creativity and technology, inviting engagement and exploration.](/uploads/Logos/TikTokShop_Logo.svg) ![A digital badge featuring the Google logo in vibrant blue, yellow, green, and red hues, prominently displayed beside the words "Google Partner" in a modern sans-serif font. Below, the text "PREMIER 2025" complements the design, all set against a crisp white background, projecting a sense of prestige and innovation.](/uploads/transforms/Logos/_232xAUTO_crop_center-center_90_none/GooglePartenr.png) ## Ready to build fame that performs? [ Drop Us A Line Drop Us A Line ](https://itsprettygreen.com/contact)