--- title: Lebara date: 2026-05-18T17:20:00+01:00 author: Mona Parmar canonical_url: "https://itsprettygreen.com/work/lebara-smarter-cuts" section: Projects --- # Lebara Smarter Cuts [PR & Digital PR](https://itsprettygreen.com/services/pr) [Content Production](https://itsprettygreen.com/services/content-production) [Experiential Marketing & Event Production](https://itsprettygreen.com/services/experiential-marketing-event-production) [Talent & Brand Ambassador](https://itsprettygreen.com/services/talent-brand-ambassador) ![The entrance of a chic barbershop named "Smarter Cuts by Lebara Mobile" features a bright window with a modern layout showcasing a lively interior. An elegant woman with light hair stands confidently in black attire, against a backdrop of green potted plants, while customers are visible inside.](/uploads/transforms/Images/Case-Studies/Lebara/_1872x1053_crop_center-center_90_none/2796/Hero.jpg) ## Integrated PR, Events & Content campaign driving fame on Budget Day for MVNO Lebara ##### Challenge Lebara wanted to position itself as a serious contender in UK mobile with 18-35-year-olds, offering them a smarter way to control spending. Budget Day provided an opportunity to cut through fiscal frenzy. ##### Activation We created The Smarter Cuts Salon. On a day dominated by Budget headlines and tax hikes, Lebara turned Westminster into a salon of smart savings. We surveyed 2,000 UK adults to gauge the personal impact of Budget Day tax changes, creating a data-led, newsworthy hook. We captured the salon, talent and branded moments with high-quality imagery. We combined on-street vox pops with influencer content from Summer Fox and Matt Griffen. Armed with strong visuals and a clear cost-saving message, we secured targeted outreach across national news, lifestyle and money titles. ##### Impact Lebara earned attention on one of the busiest news days of the year, cutting through the Budget Day chaos, driving engagement and coverage, and positioning Lebara as the smart choice for savings. 250 pieces of earned media coverage 16.91% earned share of voice vs competitors 70% positive to neutral sentiment 42,910 social engagements 57 bookings and walk-ins on the day ![Three individuals pose together in a modern salon setting. On the left, a man with long, wavy hair wears a black shirt and a necklace, exuding a stylish flair. The woman in the centre sports a cozy cream-coloured sweater, her hair cascading in soft waves. To the right, a young man in a light grey sweater stands, smiling. Behind them, sleek wooden panels and a bright logo add a contemporary touch.](/uploads/transforms/Images/Case-Studies/Lebara/_1600xAUTO_crop_center-center_90_none/3526/Landscape-2.jpg) ![In a stylish salon, a hair stylist with light brown hair expertly brushes the hair of a young man seated in a black chair, surrounded by modern decor. Two women chat nearby, illuminated by natural light streaming through a window, creating a welcoming atmosphere.](/uploads/transforms/Images/Case-Studies/Lebara/_1600xAUTO_crop_center-center_90_none/3525/Landscape-1.jpg) ![A woman with blonde, wavy hair sits in a salon chair, draped in a black styling cape, while a stylist with long, light brown hair adjusts her curls. The modern salon features wooden accents and a serene atmosphere.](/uploads/transforms/Images/Case-Studies/Lebara/_924xAUTO_crop_center-center_90_none/3527/Portrait-1.jpg) ![A young woman stands confidently in a stylish white turtleneck sweater paired with dark, fitted jeans. She has long, wavy blonde hair cascading down her shoulders. The backdrop features a sleek wooden wall and a logo for 'SMART' by Lebara Mobile, creating a contemporary atmosphere.](/uploads/transforms/Images/Case-Studies/Lebara/_924xAUTO_crop_center-center_90_none/3528/Portrait-2.jpg) ## Want to see more? [ See Our Work See Our Work ](/work) [ ![A sleek gold laptop sits open on a soft, rumpled bed sheet, displaying a vibrant sleep score application. The screen features a map of the UK alongside colourful icons, while warm hues of purple and orange create a calming atmosphere, inviting users to explore their sleep data.](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_950xAUTO_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast-1.jpg) Bensons for Beds ### The Sleep Forecast Revealing the factors keeping Brits awake at night Digital PR ](https://itsprettygreen.com/work/bensons-for-beds-sleep-forecast) [ ![Two male performers take centre stage in a vibrant setting, illuminated by dynamic lighting. One wears a stylish black outfit, microphone in hand, while the other sports a casual black shirt. In the background, neon outlines spell 'Tesco Club Card', enhancing the energetic atmosphere of the live performance.](/uploads/transforms/Images/_949xAUTO_crop_center-center_90_none/3084/Hero_2026-05-18-203002_syjd_2026-05-19-104841_ctfx.jpg) Tesco ### ClubCard An immersive, nostalgic clubbing experience to celebrate 30 years of rewards Experiential Marketing & Event Production PR & Digital PR Talent & Brand Ambassador ](https://itsprettygreen.com/work/tesco-club-card) ## Ready to build fame that performs? [ Drop Us A Line Drop Us A Line ](https://itsprettygreen.com/contact)